Retail Marketing
Whether you're online, brick-and-mortar, or both, read about what you can do to sell more stuff.
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How to Create a Successful Promotional Strategy that Maximizes Sales Potential
Promotions can boost sales and build loyalty—here’s how to make the most of them.
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Transactional Email
Automated emails sent from one sender to one recipient, usually related to account activity or a commercial transaction.
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4 Ways to Say Thanks to Your Customers
Need some ideas? Here are a few tips on how to say “thank you” to the people who matter the most.
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5 Ways to Clear Out Last Year's Inventory
Turn slow-moving products into cash with these tools and tips.
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5 Holiday Marketing Myths Dispelled
‘Tis the season to not let these common misconceptions derail your small business’s path to success.
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Customer Lifetime Value and Why it Matters
You’ve heard about CLV. But what is it, how can you calculate it, and why does it matter? Mailchimp’s tools and resources will help you get started.
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Email Automation
The use of predefined rules to trigger email messages based on specific actions customers take—or don’t take.
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E-commerce
At its core, e-commerce is simply the buying and selling of goods and services using the internet. However, the term is often used to describe all of a seller’s efforts throughout the buying process.
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Making Automation Personal with Abandoned Cart Postcards
How Frankie & Myrrh are using the feature to turn friendly reminders into conversions.
