Social Media Marketing
Get advice on driving sales (and brand love) from social media.
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The Small Business Guide to Optimizing Twitter
Make your brand’s message travel faster with a platform that makes an impact.
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YouTube and Video Marketing Tips for Small Businesses
How to set up a YouTube channel for your business and start creating effective marketing videos.
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Integrated Marketing
The practice of aligning all marketing tactics to the same core messaging for a consistent customer experience with your brand.
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Display Ads
A type of online advertisement that combines text, images, and a URL that links to a website where a customer can learn more about or buy products. These ads can be static with an image or animated with multiple images, video, or changing text.
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How to Increase Holiday Season Brand Awareness
Learn how to leverage paid social media and organic SEO for your business to stand out in this noisy time of year.
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Digital Marketing
Any marketing that uses electronic devices to convey promotional messaging and measure its impact. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device.
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How to Build and Nurture Customer Relationships Through Social Media
Tips for leveraging social media to help your customers advance through the marketing funnel.
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Instagram Ads
Instagram posts that promote a business’s products or services. The posts can appear in an Instagram feed, stories, or both. They can include images or video along with copy and a link to the web page of the company’s choice.
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Facebook Ads
Ads that run exclusively through Facebook’s advertising platform. They can appear in Facebook’s feed, Messenger, and even on non-Facebook apps and websites.