Marketing Tools
Learn how to choose the right tools and put them to work for your business.
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Mailchimp 101
Get an intro to the basics so you know what to expect along the way.
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How to Successfully Start a Small Business Online: Tips and What to Avoid
Find your audience, engage them with marketing campaigns that work, and watch out for a few common pitfalls.
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New Ways to Grow Your Audience With Mailchimp’s Mobile App
Add and manage contacts from the palm of your hand.
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Data Bias: Causes and Effects
Data is being called the new oil; can its mining have just as many repercussions? This valuable information may be compromised by the prejudices of the humans it is collected from.
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What is Content Marketing?
Content marketing is the development and distribution of relevant, useful content to current and potential customers. When it’s done right, this content conveys expertise and makes it clear that a company values the people to whom it sells.
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Marketing Mix and The 7 Ps of Marketing
The thoughtfully designed blend of strategies and practices a company uses to drive business, using the “7 Ps” of marketing—product, price, promotion, place, people, packaging, and process.
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Customer Data Platform
A customer data platform (CDP) is a central location for customer data from a variety of sources. It aggregates and organizes that data to create a single customer profile that can be used to optimize marketing and customer experience initiatives.
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Google My Business
A free service that lets you provide more detail about your business when it appears in search. Beyond a URL and description, you can add photos, videos, telephone numbers, business hours, a delivery area, and links to reservation services.
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How AdHoc Grew Their Audience by 93%
The Brooklyn-based publication and concert promoter uses tags and Mailchimp’s Eventbrite integration to connect with their community.
