Marketing Tools
Learn how to choose the right tools and put them to work for your business.
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Marketing Mix and The 7 Ps of Marketing
The thoughtfully designed blend of strategies and practices a company uses to drive business, using the “7 Ps” of marketing—product, price, promotion, place, people, packaging, and process.
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Customer Data Platform
A customer data platform (CDP) is a central location for customer data from a variety of sources. It aggregates and organizes that data to create a single customer profile that can be used to optimize marketing and customer experience initiatives.
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Google My Business
A free service that lets you provide more detail about your business when it appears in search. Beyond a URL and description, you can add photos, videos, telephone numbers, business hours, a delivery area, and links to reservation services.
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How AdHoc Grew Their Audience by 93%
The Brooklyn-based publication and concert promoter uses tags and Mailchimp’s Eventbrite integration to connect with their community.
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What are the Core Google Guidelines on Mobile?
How mobile-friendliness and mobile-first indexing impact Google search rankings.
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An Entrepreneur's Guide to Time Management
3 experts share their best tips to stay focused and get things done.
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How and Why Entrepreneurs Should Research Market Demand
Find out what people are looking for so that you can create something that sells.
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How to Build a Brand That Inspires Loyalty
We talk with Mailchimp CMO Tom Klein about what keeps customers coming back for more.
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YouTube and Video Marketing Tips for Small Businesses
How to set up a YouTube channel for your business and start creating effective marketing videos.
