Marketing Tools
Learn how to choose the right tools and put them to work for your business.
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Explore Mailchimp’s All-in-One Marketing Platform
Watch our webinar featuring an in-depth product demo by our SVP of Product and our Director of Product Marketing.
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Google Remarketing
Also called retargeting, Google remarketing is the technology that enables your Google Ads to follow potential customers as they move across the internet. When a user visits, a small snippet of code on your website adds them to a remarketing list.
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Abandoned Cart
When a user adds a product to the online shopping cart of an e-commerce site but doesn’t proceed to checkout and complete the purchase. Users may abandon because they aren’t ready to buy.
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Making Content Personal with Mailchimp + Typeform
How OneCoWork uses the integration to organize contacts and send the right message to the right people.
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Backlinks
Links on websites other than your own that go back to a page on your website. Backlinks are also called inbound links because they represent traffic coming to your website from somewhere else.
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Direct Mail Marketing
A type of direct marketing that’s delivered physically to a prospect’s mailbox through the United States Postal Service or other delivery service. Postcards, flyers, and catalogs are common examples. Email marketing is the digital equivalent.
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Audience Segmentation
A marketing strategy based on identifying subgroups within the target audience in order to deliver more tailored messaging for stronger connections.
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Keep, Archive, or Delete? Top Tips for Managing Your Contacts
3 ways to make sure you’re getting the most value from an audience you’ve worked hard to build.
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Introducing Your New Audience Dashboard
Meet the new dashboard that helps you quickly understand and take action on contact data.
