Marketing Tools
Learn how to choose the right tools and put them to work for your business.
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Why Small Businesses Should Start Marketing on Day One
We surveyed more than 500 entrepreneurs about starting a business—and what they'd do differently next time. Here's what you need to know.
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Personalizing Your App's Marketing with Mailchimp's API
How Roadie synced their app with the Mailchimp API to send people the information they need, at exactly the moment they need it.
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Mailchimp’s New Features and Updates to Help Your Business Grow
Take action based on your users' in-app activity, schedule social posts, bring visitors back to your landing page, and more.
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Explore Mailchimp’s All-in-One Marketing Platform
Watch our webinar featuring an in-depth product demo by our SVP of Product and our Director of Product Marketing.
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Google Remarketing
Also called retargeting, Google remarketing is the technology that enables your Google Ads to follow potential customers as they move across the internet. When a user visits, a small snippet of code on your website adds them to a remarketing list.
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Abandoned Cart
When a user adds a product to the online shopping cart of an e-commerce site but doesn’t proceed to checkout and complete the purchase. Users may abandon because they aren’t ready to buy.
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Making Content Personal with Mailchimp + Typeform
How OneCoWork uses the integration to organize contacts and send the right message to the right people.
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Backlinks
Links on websites other than your own that go back to a page on your website. Backlinks are also called inbound links because they represent traffic coming to your website from somewhere else.
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Direct Mail Marketing
A type of direct marketing that’s delivered physically to a prospect’s mailbox through the United States Postal Service or other delivery service. Postcards, flyers, and catalogs are common examples. Email marketing is the digital equivalent.
