Marketing Tools
Learn how to choose the right tools and put them to work for your business.
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How to Build a Brand That Inspires Loyalty
We talk with Mailchimp CMO Tom Klein about what keeps customers coming back for more.
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YouTube and Video Marketing Tips for Small Businesses
How to set up a YouTube channel for your business and start creating effective marketing videos.
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The Story Behind Our New Website Builder
Our CEO and Co-Founder Ben Chestnut talks about the future of websites in Mailchimp.
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Unlock Better Targeting with Tags
Learn how Ticket Alternative and Freshtix turned audience organization into higher open rates.
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Display Ads
A type of online advertisement that combines text, images, and a URL that links to a website where a customer can learn more about or buy products. These ads can be static with an image or animated with multiple images, video, or changing text.
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Behavioral Targeting and Tags: How and When to Use Them for More Powerful Segmentation
Give your app’s marketing a personal touch with behavioral targeting data and tagging through Mailchimp’s API.
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Why Small Businesses Should Start Marketing on Day One
We surveyed more than 500 entrepreneurs about starting a business—and what they'd do differently next time. Here's what you need to know.
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Personalizing Your App's Marketing with Mailchimp's API
How Roadie synced their app with the Mailchimp API to send people the information they need, at exactly the moment they need it.
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Mailchimp’s New Features and Updates to Help Your Business Grow
Take action based on your users' in-app activity, schedule social posts, bring visitors back to your landing page, and more.
