Convert more customers at scale
Nurture customers with an always-on presence. Scale and maintain more relevant interactions with messages that are specific to their needs and behaviors.
Customer Journey Builder
Automate your marketing. Deliver better emails.
Drive more repeat business, increase customer retention, and see up to 4x more orders by creating marketing automations in Customer Journey Builder.*
Creating customized automations with drag-and-drop rules and actions in the Customer Journey Builder.
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Discover new ways to automate
Get recommendations on new ways to engage with your audience and quickly implement proven automation strategies specific to your business with pre-built journeys.
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Create a connected experience
Integrate data from your favorite apps and web services to capitalize with customers at key moments - no matter how they interact with your business.
With automated emails built in Customer Journey Builder*, Mailchimp customers saw up to 127% increase in click rates compared to bulk emails.
Example of improved open and clickthrough results on campaigns that are optimized with the Customer Journey Builder.
Start your free trial today
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- Phone & Priority Support
- Custom-coded and Pre-built Email Templates
- Multivariate and A/B Testing
- Enhanced Automated Customer Journeys
- Dedicated Personalized Onboarding
- Predictive Segmentation
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- Multivariate & A/B Testing
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- Personalized Onboarding
- Predictive Segmentation
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Send the right content at the right time with testing and scheduling features.
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Free Trial Terms
*Overages apply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded.
Learn moreFlexible automations that adapt to fit your goals—and the needs of your customers
Design journeys to take customers from prospect to purchase
Visually create automated experiences that you can customize to fit your business goals and adapt to your customer’s behaviors.
Make every message relevant for every customer
Trigger automations based on any of your data points to deliver more personalized emails and SMS* to customers across your audience, driving more site traffic and sales.
Get insights to make smarter marketing decisions
Understand how customers are interacting with your brand so you can make better decisions about how best to engage them and keep them coming back.
What's new in Mailchimp?
Efficiently deliver personalized experiences—and generate revenue—with our advanced new AI assistant and SMS features.
Fully built automation strategies. Customizable to fit your marketing goals.
Find new ways to automate your marketing with our library of fully customizable pre-built journeys. Using marketing best practices, customer behaviors, and data analytics, we’ll recommend an automation that fits your business strategy.
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Welcome new contacts
Welcome new subscribers and build your relationships with relevant messages and shopping opportunities.
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Turn on abandoned cart reminders
Send targeted emails to shoppers who leave without completing their purchase. Suggest new items or offer a discount to convince them to buy.
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Email tagged customers
Use the power of tags to respond automatically to a customer’s behavior.
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Create repeat customers
Encourage shoppers to become loyal returning customers with post-sale promotions.
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Welcome pop-up form subscribers
Start nurturing new relationships for customers who subscribed via your pop-up form.
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Celebrate customer birthdays
Build customer relationships with a birthday treat.
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Send automated order confirmation
Send notifications to your customers immediately after a purchase.
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Promote cross-sell opportunities
Give customers the opportunity to enhance their purchase with cross-sell promotions.
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Encourage online reviews
Sometimes customers need a nudge to post a review. This quick request could do the trick.
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Collect customer feedback
Build customer relationships while gathering useful feedback on products, services, and more.
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Find new customers with Facebook Lead Ads via Zapier
Convert leads from Facebook Lead Ads with automated welcome emails.
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Split test punchy subject lines
Optimize your customer journey with a data-driven split test that helps you understand which subject lines encourage folks to open and read your email.
“In terms of generating sales, we see that across pretty much every campaign that we run, it results in somebody buying something—even if we're not directly going out and selling a product through the campaign.”
Dru Jaeger, Club Soda Co-Founder
“Customer journeys help us be more efficient and productive, because by inputting all the information, we just need to let the magic happen.”
7.4% Click-through rate in welcome journeys as of June 2023
13% Online sales made via email in 2022
Connect all the data from your frequently used platforms to deliver more relevant marketing
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Canva
Create compelling visuals for your marketing.
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Mailchimp for Salesforce
Sync your Mailchimp subscribers and Salesforce® leads across platforms.
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Instagram
Promote and share your Instagram posts in email campaigns.
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Shopify
Sync Shopify customers, products, and purchase data to Mailchimp.
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Google Analytics
Unlock powerful insights with campaign, website, or landing page data.
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WooCommerce
Power your ecommerce store with smart marketing features.
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QuickBooks Online
Bring together your marketing tools and invoice data.
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Squarespace Commerce
Market your ecommerce business and drive sales.
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Zapier
Automatically pass data between web services without a single line of code.
FAQs
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Whether a potential shopper is at the beginning of their buying journey or has reached the checkout process, a Customer Journey Builder can help you land the sale. Mailchimp’s Customer Journey Builder empowers you to create and automate a workflow that’s tailored to your business. To start, make sure you have access to our Customer Journey tools under your current plan.
Navigate to the Customer Journeys overview page and select Create Journey or use the pre-built maps available. -
You can activate a Customer Journey on Mailchimp by clicking the Continue button once your Customer Journey map is good to go. From there, you can select a marketing objective and push Turn On. Marketing objectives basically help us ensure you receive recommendations and reports that are specific to your goals. If your objectives change later as your business grows, you can always update them.
Once the Customer Journey is activated, users will be funneled into the map as certain conditions are met. -
To build an effective Customer Journey map, it’s a good idea to first choose a Starting Point. A Starting Point is an activity that kicks off the Customer Journey. A Starting Point can occur when a user abandons their cart, doesn’t open a campaign, or celebrates their birthday. You can also add Journey Points, which are rules and actions that determine the pace and path that contacts take in a Customer Journey map.
As you create a Customer Journey map, try to identify milestones that you want shoppers to hit. The right journey points allow you to stay top of mind and ensure potential clients don’t stray too far from your business. -
A Customer Journey map helps you visualize the different paths a contact can take. The end goal of many Customer Journeys is to remain top of mind as contacts are funneled through the map. Doing so can help you turn contacts into customers. That said, you can also create a Customer Journey map that aligns with your marketing goals.
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A Mailchimp Customer Journey is a tool that Mailchimp users can leverage to meet their marketing objectives. You’ll find Pre-Built Journeys that can kickstart the mapping process. Plus, Pre-Built Journeys are also customizable, so you can ensure every step is tailored to your business and customers. You can also build a Customer Journey map from scratch.
*Disclaimers
- Up to 4x more orders through users' connected stores versus when they used bulk emails. CJB only available on paid plans. Features and functionality vary by plan.
- CJB only available on paid plans. Features and functionality of CJB vary by plan.
- SMS is available as an add-on to US paid plans only and SMS credits are added to your account after purchase. Application and agreement to terms is required before purchasing credits. Credits are issued monthly and unused credits expire and do not roll over. Pricing varies. See terms for details.