About Mailchimp Pricing Plans

Mailchimp offers several pricing plans to get your business up and running. Whether you're starting out, growing your business online, or already working with a large number of contacts, we have an option that fits your marketing and business needs.

Choose a monthly Marketing plan, a Websites plan, or both. We also offer a Pay As You Go alternative, as well as add-on features to supplement your plan. Estimate your costs on our pricing page.

In this article, you'll learn about Mailchimp’s pricing plans.

Definitions

Here are some terms you’ll see when selecting a plan. Understanding these terms will help you choose the pricing plan that’s best for your unique needs.

Contact
An individual member of your audience. Subscribed, unsubscribed, and non-subscribed contacts are included in your contact count.

About Your Contacts

Contact count
The number of contacts you store across all of your audiences in Mailchimp. Your maximum contact count affects the price of your plan. Archived, cleaned, and deleted contacts do not count toward the price of your marketing plan.

Send
A term we use to measure the number of individual emails you send. Each email sent to an individual contact counts as 1 send. For example, 1 email sent to 500 contacts equals 500 sends. Test and transactional emails count toward your monthly sending limit.

Seats
The available number of individual users who have access to your account. The number and access level of seats depends on which plan you choose.

Manage User Levels in Your Account

Types of Marketing plans

With a Marketing plan, you can grow your audience and communicate with them about your business. Create emails and automations, use segments and groups to target your messages, and much more. We offer 4 types of Marketing plans: Free, Essentials, Standard, and Premium. Whether you're just starting out, growing your business, or already working with a large number of contacts, we have an option that fits your marketing needs.

If you choose a paid monthly plan, you’ll decide how many total contacts you want to store in Mailchimp. The number of contacts you choose will place you in a pricing tier that determines your monthly bill and sending limit.

You can change your maximum contact count at any time. On a paid plan, if your audience grows more than expected, we won’t interrupt your service. Instead, you’ll see an additional charge on your bill until you update your maximum contact count. Alternatively, if you reduce your audience size and maintain that lower number for a full billing cycle, you’ll avoid future charges.

You can change or pause your plan at any time on your account’s billing page. To see a list of features for each plan, or calculate pricing based on your send limits, check out our pricing page.

Free

Our Free Marketing plan is ideal for beginners who want to grow their audience and create emails while testing out some of Mailchimp's tools and features. It includes all the basics you need to start marketing.

The Free plan includes up to 500 contacts and 1,000 sends per month, with a daily send limit of 500.

Here are some features included in the Free plan.

• 1 audience
• 1 seat, with Owner permissions
• A limited selection of basic, featured, and themed email templates
• Abandoned cart email
• One-click automated welcome email
• Basic reporting

You can also try out marketing tools like landing pages and forms.

If you exceed the 500 contact limit in your Free plan, a hold is placed on sending live emails or test emails until you upgrade to a paid plan or reduce your contact count. You'll still be able to work on your emails and templates, and collect and import new contacts.

Essentials

The Essentials plan is best for frequent email senders who need extra sending power and access to support.

The starting price includes up to 500 contacts, and the price increases with your contact count. With the Essentials plan, you can store up to 50,000 contacts. Your monthly send limit is 10 times your maximum contact count.

Here are some features included in the Essentials plan.

• 3 audiences
• 3 seats, with Owner and Admin permissions
• Single email automations
• Customer Journeys with up to 4 journey points
• All Mailchimp email templates
• A/B testing
• SMS Marketing add-on
• Scheduled emails
• 24/7 access to email and chat support

Standard

The Standard plan is the best choice for marketers who want to accelerate business growth. Its powerful tools and features provide data-backed insights and personalized recommendations to help you create engaging, automated content.

The base price includes 500 contacts, and the price increases with your contact count. With the Standard plan, you can store up to 100,000 contacts. The monthly send limit is 12 times your maximum contact count.

Here are some features included in the Standard plan.

• 5 audiences
• 5 seats, with Owner, Admin, Author, or Viewer permissions
• Expanded Customer Journey capabilities and pre-built journey maps
• Advanced segmentation and pre-built segments
• Custom-coded email templates
• Multivariate testing
• SMS Marketing add-on with MMS (US and Canadian customers)
• Comparative Reports
• Personalized Onboarding
• 24/7 access to email and chat support

Premium

The Premium plan is best if you have an extra large audience and if you want dedicated and extended support options. Our Premium support team specializes in personalized, next-level technical help. With the Premium plan, you also receive priority assistance with your billing and compliance needs.

The base price includes 10,000 contacts, and the price increases with your contact count. With the Premium plan, you can store up to 200,000 contacts. The monthly send limit is 15 times your maximum contact count. If you want to store more than 200,000 contacts, let us know and we’ll customize a plan for you.

Here are some features included in the Premium plan.

• Unlimited audiences
• Unlimited seats, with Owner, Admin, Author, Manager, or Viewer permissions
• Extended Personalized Onboarding
• SMS Marketing add-on with MMS (US and Canadian customers)
• Phone support
• Cobrowse support via Glance app
• 24/7 access to email and chat support

Types of Websites plans

With a Websites plan, you can build a Mailchimp website and connect a custom domain. We offer 2 types of Websites plans: Free and Core.

Free

Our Free Websites plan is ideal for beginners building a website for the first time. It includes all the basics you need to get started.

Here are some features included in the Free plan.

• 1 seat, with Owner permissions
• A Mailchimp website with a Mailchimp domain
• Email support for the first 30 days

Core

The Core plan is best if you want to use a custom domain with your website.

Here are some features included in the Core plan.

• 3 seats, with Owner and Admin permissions
• Ability to connect to a custom domain
• Custom favicon
• 24/7 email and chat support

Pay As You Go

The Pay As You Go plan is a flexible alternative to a monthly Marketing plan. Instead of paying a recurring monthly charge, you buy email credits as needed. It's a good option if you use Mailchimp mainly for email, and send infrequently. The Pay As You Go plan comes with the same set of features as our Essentials plan.

About the Pay As You Go Plan

Add-ons

Mailchimp offers paid add-ons for users who want to supplement their plan with additional features.

Transactional Email

Use Mailchimp's powerful Transactional Email platform to send personalized, one-to-one e-commerce emails, and automated transactional emails like password resets, order confirmations, and welcome messages. Transactional Email is designed for developers and requires HTML and API knowledge to design and send email. To learn more, check out our Mailchimp Transactional Email Guides.

Add Transactional Email to Standard and Premium monthly marketing plans.