Sending impersonal, irrelevant messages is a surefire way to encourage your clients’ subscribers to tune out.
Luckily, there’s an easy fix. By personalizing messaging for your clients, you’ll be able to add a touch of humanity and make their emails feel less generic.
It could be as simple as adding the recipient’s name to the subject line or body of the message. Or, you could customize the entire message based on a subscriber’s location, interests, or purchase history. Here are some tips:
Use merge tags
Merge tags are a great way to enter personalized, dynamic content into campaigns and automation workflows. Every field in a Mailchimp list has a corresponding merge tag you can use in a campaign to pull in data directly from your list. Add a customer’s first name to the email or pull in a unique URL or coupon code that’ve you generated for each subscriber.
Want to take things a step further? Use conditional merge tag blocks to include dynamic content into the campaign, using IF, ELSE, and ELSEIF logic. They let you show different blocks of content or promote different products to subscribers based on their interests, age, location, gender, or any other information you’ve collected from them.
Segment the list
The list contains a lot of important information about your customers, and our segmentation tools help you use that data to increase the relevancy of your email campaigns. Experiment with different techniques and segments until you find the right combinations for your business.
Try segmenting by signup date and targeting new subscribers with an onboarding series powered by our automation features, which can lead to increased purchase activity. Or, segment by a customer’s email engagement,website activity, or purchase history to advertise new items you know they’ll love. Want to target with even greater precision? Mailchimp Pro’s Advanced Segmentation tools let you or your clients create nested, complex segments that use ANY and ALL logic within a single segment.
Make the most of social media
Mailchimp makes it easy to share new campaigns or recruit new subscribers on Facebook and Twitter, but there are other ways that our integrations can benefit your e-commerce clients.
Facebook’s Custom Audiences feature is especially helpful because it’s available to any business that advertises on Facebook and allows users to target your Mailchimp subscribers with Facebook ads.
It’ll sync directly with the lists in a Mailchimp account so you can target one specific list or all of your client’s subscribers, and can be a great way to drive sales to existing customers outside of the inbox.