Audience Insights
Customer data. Nurturing relationships. Conversions. Learn how it all works together to build your business.
-
How to Review and Measure the Success of Your Small Business Blog
Revisit your goals to find out what you did well and where you can improve.
-
How to Carry Holiday Momentum into the New Year
After a busy holiday season, prepare your business to do even better this year.
-
Unlock Better Targeting with Tags
Learn how Ticket Alternative and Freshtix turned audience organization into higher open rates.
-
Marketing Analytics
A math-based discipline that seeks to find patterns in data to increase actionable knowledge. Analytics employs statistics, predictive modeling, and machine learning to reveal insights and answer questions.
-
4 Tips for Getting a Head Start on Your Holiday Marketing
Learn how early planning will help you lay the groundwork for a successful holiday season.
-
Targeting Smarter with Tags and Segments
World Arts West uses tags and segments to make sure they're sharing content that matters to their different audiences.
-
One Audience or Several? How to Organize Your Contacts to Optimize Your Marketing
See the benefits—and exceptions—to using a one-audience approach in Mailchimp.
-
7 Benefits of Using CRM Software
Learn how customer relationship management tools can help you grow your business.
-
Targeting 101: A Beginner's Guide to Segmentation
The hardest thing about ‘segmentation’ is the term itself—learn how to get started.
