Audience Insights
Customer data. Nurturing relationships. Conversions. Learn how it all works together to build your business.
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Harnessing The Power of Segmentation to Bolster Engagement and Bookings
Prestigious sporting lodge Poronui noticed that their new inquiries had started to dwindle. So they approached Auckland-based agency Calibrate.
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How a Lifestyle Brand Makes Lasting Connections with Welcome Emails
Ban.do sends a series of welcome automation emails to make sure new customers feel right at home.
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How Formaggio Kitchen Segmented Their Way to Success
How Formaggio Kitchen segmented their way to success.
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Pinship's Product Retargeting Learnings
How Pinship boosts conversions with product retargeting.
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4 Ways to Capture an Audience for Your Holiday Marketing
Now that storefronts are being prepped to look like winter wonderlands, it’s time to get your holiday marketing plan in order.
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Gathering Customer Insights With Everly
How customer insights changed Everly's business.
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From Empathy to Loyalty: Connecting with Customers
Empathy, the ability to understand and share the feelings of another, helps us connect with customers on an emotional level. Here are 4 ways to develop it.
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Staying Afloat: How to Thrive in Deep Data
FortyFour's Ryan Anderson has toiled tirelessly behind the scenes, using data to drive success.
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Using the Customer Journey to Guide Your Campaigns
In our research and conversations with customers, a theme emerged: It's hard to identify which marketing tools and techniques match your needs at any specific time.
