Audience Insights
Customer data. Nurturing relationships. Conversions. Learn how it all works together to build your business.
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Using the Customer Journey to Guide Your Campaigns
In our research and conversations with customers, a theme emerged: It's hard to identify which marketing tools and techniques match your needs at any specific time.
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Effects of List Segmentation on Email Marketing Stats
Does list segmentation really help email marketing stats?
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How Oui Shave Builds Community and Empowers Customers
Oui Shave wants to go beyond making shaving a luxury for women—they want to change the perception they have of it.
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Whiteboarding a Better World: A Case Study
How Chattanooga-based firm Whiteboard helped Preemptive Love Coalition update their digital strategy and attract new donors.
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Using Segmentation to Improve Click Rate and Increase Sales
Mailchimp’s list segmentation is a powerful tool that allows campaigns to be sent to targeted segments of subscribers.
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RetroSupply Co.'s Tips for A/B Testing and List Growth
Like so many Mailchimp customers’ small businesses, Retro Supply Co. started out as a side hustle.
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Segmenting with Predicted Demographics
Melissa segments an email.
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Pre-Built Segmentation: Target Your Customers With One Click
We’ve identified 12 of the most common segmenting combinations and created them for you automatically, so you can quickly send the right email to the right people.
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Inactive Subscribers are Still Valuable Customers
What’s the deal with inactive subscribers? Believe it or not, there’s more to the story than just opens and clicks.
