Over the past few months, we’ve introduced a number of powerful features for e-commerce businesses. In January, we unveiled Facebook Ad Campaigns in Mailchimp, a smart new way to grow your audience and sell more stuff, in the same place you already do all of your email marketing. Then, a few weeks ago, we released order notifications, a series of customizable, transactional notification emails that can be combined with product recommendations to showcase relevant items and encourage repeat business from your customers. This week, we’re excited to introduce another round of features, updates and improvements that will help you grow your business. Let’s jump right in.
Campaign URL customization
Every time you send a Mailchimp email campaign, we also create a browser-friendly version (aka campaign page) that can easily be shared across the web. It’s a great way to increase awareness of your business to potential customers and other folks who haven’t subscribed to your mailing list just yet. And in our latest release, we’ve it made it easier to set up campaign pages that sell for you beyond the inbox.
All users will now be able to customize their campaign URLs, and folks with paid accounts will even be able to include their verified domain in the URLs, too. This will help drive traffic to your page by making your links more recognizable; your audience will know exactly what to expect when they click. Here’s a quick rundown of the new campaign URLs:
- The next time you send a campaign, you’ll notice that your campaign URL looks like this: mailchi.mp/identifier/email-subject
- For free accounts, the identifier will be a string of letters and numbers that’s automatically generated when the campaign is sent. Paid users, however, will be able to use their verified domain in this spot.
- We’ll pull in your email subject line automatically, but all users will have the ability to customize that element of the URL.
