CRM Automations
Explore ways to make your life easier by setting up triggered emails.
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7 Benefits of Using CRM Software
Learn how customer relationship management tools can help you grow your business.
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Audience Segmentation
A marketing strategy based on identifying subgroups within the target audience in order to deliver more tailored messaging for stronger connections.
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Targeting 101: A Beginner's Guide to Segmentation
The hardest thing about ‘segmentation’ is the term itself—learn how to get started.
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Managing 2 Types of Users at Once
How UrbanSitter harnessed the power of Mailchimp's CRM tools to automate targeted campaigns and boost revenue.
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Solopreneur Marketing: How To Grow Your Small Business
5 tips to help your small business take steps to get ahead.
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Pop-Up Form Copywriting for Online Retailers
Here’s how you can get more subscribers, even if you don’t offer a discount incentive.
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4 Simple Steps to Turn Audience Data into Campaigns That Drive Engagement
How to use Mailchimp to collect, organize, and understand your audience data—then use it to market smarter.
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How to Manage Your Audience in Mailchimp
Get organized and put your customer data to work when you use Mailchimp for CRM.
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Harnessing The Power of Segmentation to Bolster Engagement and Bookings
Prestigious sporting lodge Poronui noticed that their new inquiries had started to dwindle. So they approached Auckland-based agency Calibrate.
