Customer Retention
It's easier to keep customers than it is to find new ones. Get advice on on how.
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What Is Customer Retention? Overview and Strategies to Help You Improve
Learn what customer retention is, why it’s important to a business, and get strategies to improve customer retention.
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6 Tips for Converting Customers into Lifelong Fans
Use these marketing automations to help maximize your customer relationships
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4 Apps That Improve Customer Shopping Experience
Learn how to foster long-term customer relationships with cutting-edge customer service implementations for an effective online shopping experience.
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How to Create a Customer Service Philosophy for Your Business
A customer service philosophy can help your company identify and target customer needs, foster honest communication and engagement, and showcase the company mission and core values.
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Using a Marketing CRM to Better Communicate with Your Customers
Establish an audience-centered foundation, build on it with behavioral targeting, and then iterate with your campaigns.
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Define Your Customer Journey for Better Email Marketing
Build relationships with your audience at every step—from prospect to purchase.
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Customer Data Platform
A customer data platform (CDP) is a central location for customer data from a variety of sources. It aggregates and organizes that data to create a single customer profile that can be used to optimize marketing and customer experience initiatives.
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4 Ways to Say Thanks to Your Customers
Need some ideas? Here are a few tips on how to say “thank you” to the people who matter the most.
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What Is Behavioral Targeting?
Highly personalized and timely marketing requires knowing who is in your audience and how they interact with your business.
