Customer Retention

It's easier to keep customers than it is to find new ones. Get advice on on how.

  • Topic Explainer

    How to win customers without social media

    As social media ads become less effective, how else should you go about acquiring new customers?

  • Business Tips

    Courier Workshop episode 9: User Research

    Understanding the wants and needs of your customers is essential when you’re creating something. We talked to Katy Marshall, the VP of Pattern Brands, and Ben Witte, the founder of Recess, about how they factored research into their product development processes. And, we got tips from qualitative research consultant Lucy Morris on how to run focus groups and customer interviews that generate useful and actionable research.

  • Business Tips

    Courier Workshop episode 3: Referral Marketing

    Word of mouth is one of the most effective ways for a business to acquire new customers – and plenty of businesses bring in referral marketing programs to encourage it. We get into the what, why, when and how of referral marketing with two businesses who have found success with it, and an expert on the subject. Strap in tight.

  • Topic Explainer

    Everything you need to know about… nailing your customer support

    It’s easy for customer support to slip down the priority list for small business owners, but it really shouldn’t. It plays a huge part in retaining customers and encouraging brand loyalty.

  • Business Tips

    How to slowly build a membership

    Japan-based writer, photographer and essayist Craig Mod had been writing newsletters for almost 10 years before he decided to launch his paid membership programme.

  • Business Tips

    Clinic: How can we improve outreach?

    We get experts to give practical advice to a business founder with a tricky problem. This week, Cameron Epstein, co-founder of Inhabit asks for advice on how to get through to customers.

  • Topic Explainer

    Everything you need to know about... referral marketing programs

    When all is said and done, nothing beats a personal recommendation for acquiring a new customer. Whilst organic word of mouth remains the sought-after ideal, creating a referral marketing program is the next best option.

  • Business Tips

    How to build trust online

    Launched in 2009, the file-sharing platform WeTransfer has around 60 million users a month, cementing itself as the go-to tool for creatives. Chief creative officer Damian Bradfield explains the company’s approach towards its users.

  • Business Tips

    Connect with Your Audience and Drive Engagement

    Learn how to increase loyalty and build deeper user engagement with your digital product.

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