Customer Retention
It's easier to keep customers than it is to find new ones. Get advice on on how.
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How to win customers without social media
As social media ads become less effective, how else should you go about acquiring new customers?
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Courier Workshop episode 9: User Research
Understanding the wants and needs of your customers is essential when you’re creating something. We talked to Katy Marshall, the VP of Pattern Brands, and Ben Witte, the founder of Recess, about how they factored research into their product development processes. And, we got tips from qualitative research consultant Lucy Morris on how to run focus groups and customer interviews that generate useful and actionable research.
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Courier Workshop episode 3: Referral Marketing
Word of mouth is one of the most effective ways for a business to acquire new customers – and plenty of businesses bring in referral marketing programs to encourage it. We get into the what, why, when and how of referral marketing with two businesses who have found success with it, and an expert on the subject. Strap in tight.
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Everything you need to know about… nailing your customer support
It’s easy for customer support to slip down the priority list for small business owners, but it really shouldn’t. It plays a huge part in retaining customers and encouraging brand loyalty.
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How to slowly build a membership
Japan-based writer, photographer and essayist Craig Mod had been writing newsletters for almost 10 years before he decided to launch his paid membership programme.
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Clinic: How can we improve outreach?
We get experts to give practical advice to a business founder with a tricky problem. This week, Cameron Epstein, co-founder of Inhabit asks for advice on how to get through to customers.
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Everything you need to know about... referral marketing programs
When all is said and done, nothing beats a personal recommendation for acquiring a new customer. Whilst organic word of mouth remains the sought-after ideal, creating a referral marketing program is the next best option.
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How to build trust online
Launched in 2009, the file-sharing platform WeTransfer has around 60 million users a month, cementing itself as the go-to tool for creatives. Chief creative officer Damian Bradfield explains the company’s approach towards its users.
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Connect with Your Audience and Drive Engagement
Learn how to increase loyalty and build deeper user engagement with your digital product.
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