Customer Retention
It's easier to keep customers than it is to find new ones. Get advice on on how.
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Pre-Built Segmentation: Target Your Customers With One Click
We’ve identified 12 of the most common segmenting combinations and created them for you automatically, so you can quickly send the right email to the right people.
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Running Your Giveaway and Following Up
Here’s how you can best run a contest—and what you should do when it’s over.
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Inactive Subscribers are Still Valuable Customers
What’s the deal with inactive subscribers? Believe it or not, there’s more to the story than just opens and clicks.