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Customer Retention

It's easier to keep customers than it is to find new ones. Get advice on on how.

  • Success Stories

    Email Automation and Your Business

    Author Paul Jarvis discusses Mailchimp’s automated features, and how he uses them to do better business.

  • Business Tips

    Running Your Giveaway and Following Up

    Here’s how you can best run a contest—and what you should do when it’s over.

  • Data Story

    Inactive Subscribers are Still Valuable Customers

    What’s the deal with inactive subscribers? Believe it or not, there’s more to the story than just opens and clicks.