Segmentation
Divvy up your audience and send more relevant information—get tips and best practices here.
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How to Create a Successful Promotional Strategy that Maximizes Sales Potential
Promotions can boost sales and build loyalty—here’s how to make the most of them.
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How to Market on Social Media Effectively
Social media marketing can help your business gain exposure, increase traffic, and generate leads. Use these tips for a social media strategy that clicks.
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7 Ways to Grow Your Audience
New tactics and channels can help your business expand its reach
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Using a Marketing CRM to Better Communicate with Your Customers
Establish an audience-centered foundation, build on it with behavioral targeting, and then iterate with your campaigns.
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Define Your Customer Journey for Better Email Marketing
Build relationships with your audience at every step—from prospect to purchase.
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How AdHoc Grew Their Audience by 93%
The Brooklyn-based publication and concert promoter uses tags and Mailchimp’s Eventbrite integration to connect with their community.
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Target Audience
The people you want to reach with your marketing efforts. These are the consumers who will be most interested in your products or services—and most likely to convert from leads into customers.
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19 Tips to Grow Your Business in 2020
We rounded up advice from some of our savviest customers about how to succeed in the new year.
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How to Review and Measure the Success of Your Small Business Blog
Revisit your goals to find out what you did well and where you can improve.
