Segmentation
Divvy up your audience and send more relevant information—get tips and best practices here.
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How Earl of East Reaches Their Audience With Value-Added Content
Learn how this lifestyle brand keeps their audience inspired through storytelling.
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Neon Art Gets a Boost from Mailchimp and QuickBooks
See how the neon design studio markets and manages finances so they can educate and inspire students, artists, and more to create one-of-a-kind pieces.
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Integrate QuickBooks with Mailchimp to Maximize Sales Potential
5 ways customer insights, segmentation, and automation help you power your marketing and grow your business.
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The Brand Persona: How To Make Your Business Click with Customers
A brand persona can help you differentiate your company from your competitors and build stronger connections with your customers. Learn how to build one.
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How to Sell a Surprise: 3 Tips From Pack Up + Go
Find out how this surprise travel brand prepares their customers to head to unknown destinations.
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How to Create a User Persona: Tips and Examples
Explore these user personas examples to see how to create your own. A well-crafted persona is key to elevating your marketing and advertising.
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What is a Customer Journey? Customer Journey Definition | Mailchimp
Learn what a customer journey is, and how you can build customized, automated customer journeys in Mailchimp.
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The Science Behind the Art of Marketing
5 behavioral economics lessons marketers need to know
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What Is Workflow Automation? Definition, Examples, and Tools
Workflow automation is a straightforward way to streamline essential processes and minimize delays so things get done faster.
