Segmentation
Divvy up your audience and send more relevant information—get tips and best practices here.
-
How to Carry Holiday Momentum into the New Year
After a busy holiday season, prepare your business to do even better this year.
-
Unlock Better Targeting with Tags
Learn how Ticket Alternative and Freshtix turned audience organization into higher open rates.
-
Behavioral Targeting and Tags: How and When to Use Them for More Powerful Segmentation
Give your app’s marketing a personal touch with behavioral targeting data and tagging through Mailchimp’s API.
-
Personalizing Your App's Marketing with Mailchimp's API
How Roadie synced their app with the Mailchimp API to send people the information they need, at exactly the moment they need it.
-
3 Reasons to Connect Your App and Create Tags in Mailchimp
Learn more about businesses that are scaling their marketing with Mailchimp.
-
4 Tips for Getting a Head Start on Your Holiday Marketing
Learn how early planning will help you lay the groundwork for a successful holiday season.
-
Customer Lifetime Value and Why it Matters
You’ve heard about CLV. But what is it, how can you calculate it, and why does it matter? Mailchimp’s tools and resources will help you get started.
-
Email Automation
The use of predefined rules to trigger email messages based on specific actions customers take—or don’t take.
-
Targeting Smarter with Tags and Segments
World Arts West uses tags and segments to make sure they're sharing content that matters to their different audiences.
