Segmentation
Divvy up your audience and send more relevant information—get tips and best practices here.
-
How Fowler’s Chocolates Uses Facebook Ads to Boost Holiday Sales
Fowler’s is now taking advantage of new ways to bring their regional specialty to a national audience through their e-commerce store. That’s where Facebook ads come in.
-
Unstuck in Time: A Case Study
How Mike Gottfried of Eastmont Group helped MyPorter, a self-storage company in Atlanta, stand out from the crowd.
-
How Oui Shave Builds Community and Empowers Customers
Oui Shave wants to go beyond making shaving a luxury for women—they want to change the perception they have of it.
-
How to Win the Brand vs. Retailer War
The physical retail space is no longer the primary battleground for brands. Just ask Dennis Ngin, COO of e-commerce strategy and development agency ExpandLab.
-
Rewarding Customer Engagement With Pre-Built Segments
Gingiber uses Mailchimp's pre-built marketing segmentation to identify their most engaged customers.
-
Getting Brave With Testing and Triggered Automation
Carspring promises to pair you with the perfect car, and their automated customer trek is designed to make the entire purchasing process as hassle-free as possible.
-
Using Segmentation to Improve Click Rate and Increase Sales
Mailchimp’s list segmentation is a powerful tool that allows campaigns to be sent to targeted segments of subscribers.
-
Rethinking Subject Lines and Preheaders
Arcade Belts was concerned about their unsubscribe rate. They decided to rethink their subject lines and preheaders.
-
Predicted Demographics Guides Strategy for Greensbury
Greensbury uses predicted demographics to zero in on who opens emails—and who purchases.
