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Segmentation

Divvy up your audience and send more relevant information—get tips and best practices here.

  • Data Story

    Inactive Subscribers are Still Valuable Customers

    What’s the deal with inactive subscribers? Believe it or not, there’s more to the story than just opens and clicks.

  • Business Tips

    Fourth of July Email Marketing Tips

    Just because July 4th is a big holiday doesn’t mean you have to go all out. But if you do have something to say, we’ve got some tips for you.