Segmentation
Divvy up your audience and send more relevant information—get tips and best practices here.
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From Good to Great: How to be an Elite Email Marketer
Rockhouse Partners, a Nashville-based marketing agency, takes email to another level. Here's how they do it.
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Increasing Revenue Through Personalization and Social Media
Sending impersonal, irrelevant messages is a surefire way to encourage your clients’ subscribers to tune out. Luckily, there’s an easy fix.
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Increasing Revenue Through Abandoned Cart Messaging and Incentives
We focus on the revenue-boosting benefits of incentivizing your campaigns and sending abandonment messages to your clients’ customers.
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Updating a Classic
How Mailchimp helps Jeni's Splendid Ice Creams combine commerce with storytelling.
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Running Your Giveaway and Following Up
Here’s how you can best run a contest—and what you should do when it’s over.
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Inactive Subscribers are Still Valuable Customers
What’s the deal with inactive subscribers? Believe it or not, there’s more to the story than just opens and clicks.
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Fourth of July Email Marketing Tips
Just because July 4th is a big holiday doesn’t mean you have to go all out. But if you do have something to say, we’ve got some tips for you.
