Segmentation
Divvy up your audience and send more relevant information—get tips and best practices here.
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Strategic Timing Tips for Resend Campaigns
We analyzed 1,300 campaigns and their corresponding resend campaigns to see if we could find what factors make resend campaigns successful.
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Pre-Built Segmentation: Target Your Customers With One Click
We’ve identified 12 of the most common segmenting combinations and created them for you automatically, so you can quickly send the right email to the right people.
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Updating a Classic
How Mailchimp helps Jeni's Splendid Ice Creams combine commerce with storytelling.
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Increasing Revenue Through Abandoned Cart Messaging and Incentives
We focus on the revenue-boosting benefits of incentivizing your campaigns and sending abandonment messages to your clients’ customers.
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Increasing Revenue Through Personalization and Social Media
Sending impersonal, irrelevant messages is a surefire way to encourage your clients’ subscribers to tune out. Luckily, there’s an easy fix.
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From Good to Great: How to be an Elite Email Marketer
Rockhouse Partners, a Nashville-based marketing agency, takes email to another level. Here's how they do it.
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Running Your Giveaway and Following Up
Here’s how you can best run a contest—and what you should do when it’s over.
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Inactive Subscribers are Still Valuable Customers
What’s the deal with inactive subscribers? Believe it or not, there’s more to the story than just opens and clicks.
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Fourth of July Email Marketing Tips
Just because July 4th is a big holiday doesn’t mean you have to go all out. But if you do have something to say, we’ve got some tips for you.
