Segmentation
Divvy up your audience and send more relevant information—get tips and best practices here.
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How Artiphon Grew Its Audience with Kickstarter and Email
The the digital instrument company's founder breaks down the strategy that generated sales.
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Email Marketing Guide for Successful Campaigns
Learn the basics of creating email campaigns in Mailchimp and best practices to consider when developing your email marketing plan.
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Effects of List Segmentation on Email Marketing Stats
Does list segmentation really help email marketing stats?
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Getting Started with Mailchimp
Learn how Mailchimp can help you connect with your audience and take your marketing to the next level.
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How Fowler’s Chocolates Uses Facebook Ads to Boost Holiday Sales
Fowler’s is now taking advantage of new ways to bring their regional specialty to a national audience through their e-commerce store. That’s where Facebook ads come in.
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How Oui Shave Builds Community and Empowers Customers
Oui Shave wants to go beyond making shaving a luxury for women—they want to change the perception they have of it.
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How to Win the Brand vs. Retailer War
The physical retail space is no longer the primary battleground for brands. Just ask Dennis Ngin, COO of e-commerce strategy and development agency ExpandLab.
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Rewarding Customer Engagement With Pre-Built Segments
Gingiber uses Mailchimp's pre-built marketing segmentation to identify their most engaged customers.
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Getting Brave With Testing and Triggered Automation
Carspring promises to pair you with the perfect car, and their automated customer trek is designed to make the entire purchasing process as hassle-free as possible.
