Segmentation
Divvy up your audience and send more relevant information—get tips and best practices here.
-
Using Segmentation to Improve Click Rate and Increase Sales
Mailchimp’s list segmentation is a powerful tool that allows campaigns to be sent to targeted segments of subscribers.
-
Rethinking Subject Lines and Preheaders
Arcade Belts was concerned about their unsubscribe rate. They decided to rethink their subject lines and preheaders.
-
Predicted Demographics Guides Strategy for Greensbury
Greensbury uses predicted demographics to zero in on who opens emails—and who purchases.
-
Segmenting with Predicted Demographics
Melissa segments an email.
-
Strategic Timing Tips for Resend Campaigns
We analyzed 1,300 campaigns and their corresponding resend campaigns to see if we could find what factors make resend campaigns successful.
-
Pre-Built Segmentation: Target Your Customers With One Click
We’ve identified 12 of the most common segmenting combinations and created them for you automatically, so you can quickly send the right email to the right people.
-
Increasing Revenue Through Abandoned Cart Messaging and Incentives
We focus on the revenue-boosting benefits of incentivizing your campaigns and sending abandonment messages to your clients’ customers.
-
Increasing Revenue Through Personalization and Social Media
Sending impersonal, irrelevant messages is a surefire way to encourage your clients’ subscribers to tune out. Luckily, there’s an easy fix.
-
Running Your Giveaway and Following Up
Here’s how you can best run a contest—and what you should do when it’s over.
