Segmentation
Divvy up your audience and send more relevant information—get tips and best practices here.
-
How to Win the Brand vs. Retailer War
The physical retail space is no longer the primary battleground for brands. Just ask Dennis Ngin, COO of e-commerce strategy and development agency ExpandLab.
-
Rewarding Customer Engagement With Pre-Built Segments
Gingiber uses Mailchimp's pre-built marketing segmentation to identify their most engaged customers.
-
Getting Brave With Testing and Triggered Automation
Carspring promises to pair you with the perfect car, and their automated customer trek is designed to make the entire purchasing process as hassle-free as possible.
-
Using Segmentation to Improve Click Rate and Increase Sales
Mailchimp’s list segmentation is a powerful tool that allows campaigns to be sent to targeted segments of subscribers.
-
Rethinking Subject Lines and Preheaders
Arcade Belts was concerned about their unsubscribe rate. They decided to rethink their subject lines and preheaders.
-
Predicted Demographics Guides Strategy for Greensbury
Greensbury uses predicted demographics to zero in on who opens emails—and who purchases.
-
Segmenting with Predicted Demographics
Melissa segments an email.
-
Strategic Timing Tips for Resend Campaigns
We analyzed 1,300 campaigns and their corresponding resend campaigns to see if we could find what factors make resend campaigns successful.
-
Pre-Built Segmentation: Target Your Customers With One Click
We’ve identified 12 of the most common segmenting combinations and created them for you automatically, so you can quickly send the right email to the right people.
