Segmentation
Divvy up your audience and send more relevant information—get tips and best practices here.
-
Customer Lifetime Value and Why it Matters
You’ve heard about CLV. But what is it, how can you calculate it, and why does it matter? Mailchimp’s tools and resources will help you get started.
-
Email Automation
The use of predefined rules to trigger email messages based on specific actions customers take—or don’t take.
-
Targeting Smarter with Tags and Segments
World Arts West uses tags and segments to make sure they're sharing content that matters to their different audiences.
-
Using Landing Pages to Connect with Customers
How Azalea San Francisco is using this marketing tool to drive sales and stay relevant.
-
One Audience or Several? How to Organize Your Contacts to Optimize Your Marketing
See the benefits—and exceptions—to using a one-audience approach in Mailchimp.
-
Making Content Personal with Mailchimp + Typeform
How OneCoWork uses the integration to organize contacts and send the right message to the right people.
-
7 Benefits of Using CRM Software
Learn how customer relationship management tools can help you grow your business.
-
Audience Segmentation
A marketing strategy based on identifying subgroups within the target audience in order to deliver more tailored messaging for stronger connections.
-
Keep, Archive, or Delete? Top Tips for Managing Your Contacts
3 ways to make sure you’re getting the most value from an audience you’ve worked hard to build.
