Connect Your Online Store to Mailchimp
Connect your Shopify, BigCommerce, PrestaShop, Adobe Commerce, WooCommerce, or custom API store to your Mailchimp account.
Get the job done with a pro
From training to full-service marketing, our community of partners can help you make things happen.
We've got "mail" in our name, but we can do a whole lot more than that. Mailchimp is a multichannel marketing platform that can help you reach new audiences and strengthen relationships with existing customers. Use Mailchimp's e-commerce features to sell more stuff and track earnings for your business without ever leaving your account.
Depending on your plan, you might not have access to all of these features. Check out our pricing page to learn what's available with your plan.
In this article, you'll learn the basics of Mailchimp and e-commerce, and get some ideas for growing your business.
First things first, you'll connect your online store to Mailchimp. We integrate with many popular platforms like Shopify, BigCommerce, WooCommerce, PrestaShop, and more. To view all of our supported e-commerce stores, visit the Integrations page. After you connect, you'll have lots of powerful e-commerce tools at your fingertips.
Get the most out of email and SMS with the power of data. Boost sales results for your marketing content with customer segments, product recommendations, and promo codes.
Here are a few strategies to try.
Automation can be a big time-saver and revenue booster. For paid plans, you can use automated Customer Journeys. If you’ve used classic automations before, you can also use Mailchimp's free welcome email, abandoned cart notifications, and order receipts. With the right automation, you can generate up to 16 times more orders at your store.
Here are some things you can try.
Recover abandoned cart emails to recapture lost Return on Investment (ROI)
Customers are busy, and industry research shows that most people who add an item to an online shopping cart will abandon it. Use the abandoned cart pre-built Customer Journey to send automated emails to remind customers about an abandoned their shopping cart on your site.
Create a welcome email series to convert website visitors
Want to make sure your website visitors get a nice, warm welcome? Send them the Welcome new contacts pre-built Customer Journey. Educate newcomers on your products or services, or send them enticing coupons to convert them to paid customers.
Yep, Mailchimp does ads too! Take the leap and go beyond email with social or retargeting ads, which are available on all Mailchimp accounts - even free ones. Anyone with a Mailchimp account can use our Ad Builder to create beautiful web ads for Google web retargeting. You'll still have to pay for the ad budget, starting at just a few dollars per day, but Mailchimp doesn't charge any extra fees.
Here are some ideas.
After you've started adding product recommendations, building ads, or sending automations, you can sit back, relax, and watch your results come in.
Your audience dashboard, stats page, and email reports will help you gauge how much stuff you're selling with Mailchimp. Easy-to-read graphs and charts show opens, clicks, audience growth, and revenue. Plus, everything on your audience dashboard is clickable, so you can instantly create emails for specific sets of contacts.
For an in-depth look at each e-commerce tool we offer, check out How Mailchimp can Help Your Online Store.
Or, if you're ready to try these tools and features now, connect your store to Mailchimp to get started.
Technical Support
Have a question?
Paid users can log in to access email and chat support.
Connect your Shopify, BigCommerce, PrestaShop, Adobe Commerce, WooCommerce, or custom API store to your Mailchimp account.
Mailchimp’s e-commerce tools help you grow your business and sell more stuff. Find new audiences, promote your products, boost customer loyalty, and track your sales.
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