Event‑based automations

Engage your users at the perfect moment

Reach your users at key moments, from installing your app to their first login, so that you build a deeper relationship from day one.

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Increase conversion rates and deepen user engagement

Our API lets you identify custom event data that’s important to your business, and then brings that data into Mailchimp. Whether your web or mobile app focuses on tracking fitness, managing finances, or sharing photos, we make it easy to connect with your users. Reach them at key moments, like after they sign up for an account or the first time they try a new feature. Then, send them a targeted message for those moments.

Need some help getting started? Share our guide to creating custom events with your developer.

Build stronger relationships

Connect with users at relevant and timely moments in their exploration of your product. Help them stay engaged, complete actions, and see all the value you provide.

Bring users back

Send an email to your users when they’ve been away from your product for too long. Re-engage their initial spark with new features or product updates.

Create upgrade moments

Increase your conversion rate with automated upgrade or upsell emails that reach users at just the right moment.

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Need help connecting your app?

Get in touch with a member of our team for next steps.

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Connect with your users at just the right time