Sell More Stuff with Mailchimp
Use Mailchimp's free e-commerce tools to boost ROI and attract new customers. Learn how our powerful features can help you sell more stuff.
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Mailchimp for BigCommerce is a free integration that adds your customers and their order information to your Mailchimp audience. Use BigCommerce purchase data to send targeted email campaigns with product recommendations, and turn on e-commerce tracking to measure campaign ROI.
In this article, you'll learn how to connect or disconnect Mailchimp for BigCommerce.
Here are some things to know before you begin this process.
Mailchimp for BigCommerce syncs your customer data to your Mailchimp audience. Customers who sign up to your newsletter will be added as subscribed contacts, eligible to receive any type of marketing. Customers who choose not to receive marketing emails will appear as non-subscribed contacts. Learn more about [contact types|(/help/about-your-contacts/)
Their order information will also appear in the activity feed on their contact profile. Use order information to send targeted campaigns and sell more stuff.
Mailchimp for BigCommerce syncs contacts one-way, meaning updates to a contact in Mailchimp will not affect their BigCommerce profile. Non-subscribed customers who opt-in to receive marketing emails get updated to subscribed in Mailchimp. Mailchimp for BigCommerce cannot unsubscribe contacts.
To fully install the integration, you'll need to connect your store to Mailchimp, select the audience you want to sync with, and choose your sync settings. Depending on your theme, you may also need to install scripts to enable Mailchimp e-commerce features.
Note
In order to honor all subscription newsletter opt-in settings during customer checkouts, you'll need disable guest checkout entirely. For more information, refer to the BigCommerce article Guest Customers and Checkout.
To connect your BigCommerce store to Mailchimp, follow these steps.
That’s it! If your store uses a Blueprint theme platform, this process requires a few extra steps. To finish installation, you’ll need to add a script to your BigCommerce store. Where you’ll add the script varies depending on the type of theme your store uses.
To install the script for your Blueprint theme, follow these steps. If you need assistance, contact your developer or store admin.
All set! After you’ve added the script, return to the Mailchimp for BigCommerce app and click Validate Script to verify that you’ve set everything up correctly and complete installation.
After you connect Mailchimp for BigCommerce, you can view the integration details, including the status of the integration, and add or manage e-commerce features like abandoned cart automation, order notifications, retargeting emails, and more.
To manage your integration, follow these steps.
After you connect to BigCommerce, you can do a lot with the data you collect, like build segments, send automations, track campaign purchases, and view results.
See what Mailchimp has to offer with these guides.
To disconnect Mailchimp for BigCommerce, follow these steps.
That's it! Your BigCommerce store will be disconnected from Mailchimp.
Note
If your store uses a Blueprint theme and you've installed the Mailchimp for BigCommerce script, you'll need to remove the script to completely disconnect.
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Use Mailchimp's free e-commerce tools to boost ROI and attract new customers. Learn how our powerful features can help you sell more stuff.
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