Connect with Customers
Learn how to develop relationships with your customers and keep in touch with prospects.
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How to Set Goals for Your Small Business Blog
Learn how to align your business goals with your blogging goals and measure the impact of your content.
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How to Build a Brand That Inspires Loyalty
We talk with Mailchimp CMO Tom Klein about what keeps customers coming back for more.
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The Small Business Guide to Optimizing Twitter
Make your brand’s message travel faster with a platform that makes an impact.
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The Basics of Branding
Learn what a brand is and how it can help your business.
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Integrated Marketing
The practice of aligning all marketing tactics to the same core messaging for a consistent customer experience with your brand.
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How to Build and Nurture Customer Relationships Through Social Media
Tips for leveraging social media to help your customers advance through the marketing funnel.
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Personalized Marketing
The practice of using analytics to make advertising messages and product experiences feel unique to each customer. Personalized marketing is much more than just inserting the customer name into the same marketing email that goes to all of your customers.
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Google Remarketing
Also called retargeting, Google remarketing is the technology that enables your Google Ads to follow potential customers as they move across the internet. When a user visits, a small snippet of code on your website adds them to a remarketing list.
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Targeting Smarter with Tags and Segments
World Arts West uses tags and segments to make sure they're sharing content that matters to their different audiences.
