Connect with Customers
Learn how to develop relationships with your customers and keep in touch with prospects.
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Personalized Marketing
The practice of using analytics to make advertising messages and product experiences feel unique to each customer. Personalized marketing is much more than just inserting the customer name into the same marketing email that goes to all of your customers.
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Google Remarketing
Also called retargeting, Google remarketing is the technology that enables your Google Ads to follow potential customers as they move across the internet. When a user visits, a small snippet of code on your website adds them to a remarketing list.
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Targeting Smarter with Tags and Segments
World Arts West uses tags and segments to make sure they're sharing content that matters to their different audiences.
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Using Landing Pages to Connect with Customers
How Azalea San Francisco is using this marketing tool to drive sales and stay relevant.
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How to Create Customer-Centric Content That Gets Results
Expert marketer Alessandra Farabegoli shares how to improve your clients’ marketing by thinking about their customers
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7 Benefits of Using CRM Software
Learn how customer relationship management tools can help you grow your business.
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Keep, Archive, or Delete? Top Tips for Managing Your Contacts
3 ways to make sure you’re getting the most value from an audience you’ve worked hard to build.
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Pop-Up Form Copywriting for Online Retailers
Here’s how you can get more subscribers, even if you don’t offer a discount incentive.
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6 Ways to Get More Conversions on Your Landing Page
Use these tips to catch your customers’ attention and spur them into action.
