Grow Your Audience
Discover ways to get more customers when you grow your audience with our CRM.
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Rethinking Subject Lines and Preheaders
Arcade Belts was concerned about their unsubscribe rate. They decided to rethink their subject lines and preheaders.
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15 Ways to Win at Writing Email
There is nowhere on the internet more intimate than our inboxes. In talking with Copy Hackers co-founder Joanna Wiebe, this truth revealed itself again and again.
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Predicted Demographics Guides Strategy for Greensbury
Greensbury uses predicted demographics to zero in on who opens emails—and who purchases.
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Why Copy Matters (Like, A Lot)
When Joanna Wiebe, co-founder of Copy Hackers, realized that she wanted to write, she didn’t think it was a viable career option. But today, she's anything but a hobbyist.
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Segmenting with Predicted Demographics
Melissa segments an email.
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Pre-Built Segmentation: Target Your Customers With One Click
We’ve identified 12 of the most common segmenting combinations and created them for you automatically, so you can quickly send the right email to the right people.
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Automating Potential Leads
Author Paul Jarvis describes how he uses automations to take on a constant challenge for any agency or freelancer.
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Growing Your List with Giveaways
By following a few simple guidelines, you can effectively use contests and giveaways to grow your email list and ultimately sell more stuff online.
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Inactive Subscribers are Still Valuable Customers
What’s the deal with inactive subscribers? Believe it or not, there’s more to the story than just opens and clicks.