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How One Apparel Company Wins Customer Loyalty with Order Notifications

When TeesAndTankYou connected their store to Mailchimp and enabled order notifications, it became a breeze to keep their customers engaged.

For too long, when TeesAndTankYou made an online sale, it created a number of headaches for their staff.

After a customer bought any of their spunky hand designed t-shirts, tank tops or enamel pins, the Ohio-based apparel company would respond with an automated order notification containing nothing more than a confirmation of what the customer ordered. This left customers with a lot of questions about their purchase, which had to be answered by the busy staff of only 10 people.

Customers wanted an invoice. They wanted a notification that their purchase had been shipped—and even better, that it was delivered. And when they had a change of heart, they needed easy refund or cancellation confirmations.

For a business of any size, maintaining this kind of contact manually is a chore, and one that often falls to the wayside without the right automations in place.

And by sending plain text on a white background, they were missing an invaluable opportunity to show their personality and to engage their customers—after all, order notification emails have an exceptionally high open rate.

So when TeesAndTankYou discovered that Mailchimp provides a simple, customizable way to tell customers all that they need to know while also driving more business and showing off their brand identity, it was a game-changer.

Match the look and feel of your brand

Order notifications go beyond keeping your customers informed—they’re also an insight into who you are.

Order notifications go beyond keeping your customers informed—they’re also an insight into who you are.

This is clutch for TeesAndTankYou. As a design-centric business, they want to send emails that maintain their signature look. Using the Mailchimp tools, they’re able to customize order notifications with their logo, color palette, font, and voice, so that the interaction feels authentic.

“We want shopping with us to be a positive, memorable experience, so we use order notifications as another way to be positive, friendly, and helpful,” says Bailey Kantner, Digital Media Assistant at TeesAndTankYou.

Plus, the notifications are easy build and maintain, leaving their staff with one less thing to think about. Their customers have all the intel they’re after, and they feel genuinely connected.

Save time by giving customers the intel they need

With the power of Mailchimp, enabling order notifications was a cinch. TeesAndTankYou gained the platform, templates, and freedom to send personalized confirmations, invoices, and other customer notification emails to keep their customers in the loop. And fortunately for the small team, it made this communication speedy and effective.

“We realized a more robust order notification automation could proactively give valuable information that would then reduce the number of emails our team received every day,” Bailey says. “This gives our team members more time to work on other tasks (we’re a small business, so everyone wears multiple hats), and gives them more time to appropriately handle issues when they do arise.”

“We realized a more robust order notification automation could proactively give valuable information that would then reduce the number of emails our team received every day.”

Keep customers engaged and increase sales

Perhaps the greatest perk of order notifications is that they open the door for more business. Customers look forward to opening them, and since they’re sent to people who dig what you’re selling, why not show them something else they might like?

In a few simple clicks, Mailchimp gives you the power to add and customize personalized product recommendations to order notifications. Based on what customers already purchased and their behavior on your site, the tool suggests similar items to keep them coming back for more. And it’s proven to work: small businesses average 31% more revenue on campaigns that use the personalized product recommendations feature.

Small businesses average 31% more revenue on campaigns that use the personalized product recommendations feature.

“We’re able to make personalized product recommendations, which drives revenue and allows us to show more items to more people,” says Bailey. “This also drives traffic back to our store and re-engages customers.”

Find out what works

With our detailed reports, TeesAndTankYou sees how much money their order notifications have generated and the ways they’ve kept customers engaged. These insights make it easy to understand how their business is impacted by these tools, so that they can make them as effective as possible.

The order notifications proved worthwhile for TeesAndTankYou with a 61.6% open rate and a 28.1% click rate. And on average, their personalized product recommendations have yielded an extra $31.95 per order notification. It’s easy money.

Order notifications are the victory laps that make it simple to keep winning with your customers. They help your customers understand who you are and how much you value their business. For TeesAndTankYou, they make the difference between someone who shops once and a customer who repeatedly supports their brand—it’s that simple.

Ready to save time, build your brand and boost your bottom line? Set up your own custom order notifications.

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