If you follow these tips, you should make proper use of this addendum. It might also be helpful to take a look at a few examples in action. A few examples of proper use of P.S. include:
Following an email about new products and services
If you are sending an email to your customers to let them know about new products and services you offer, you might want to include a P.S. at the bottom of the message. It might read something like:
P.S. Click here if you would like to learn more about our new line of products to see special offers, discounts, and deals we might be running.
Even though this might not have been related to the rest of the email, this is a good way to get your target market to swing by your website to see what new products you might offer. It also sounds a bit more informal, friendly, and humanizes your business.
Offering a special bonus to your customers
If you have sent an email to your customer talking about a special sale you might be running, you have probably already grabbed their attention. On the other hand, you might need to throw in something special to sweeten the deal. In that case, the P.S. might read something like this:
P.S. In addition to the special sale we are running, you can enjoy free shipping on all of our products for the next few hours only!
This is a great way to use a postscript to sweeten the deal a bit, convincing people to take advantage of your special offer.
Emphasize a point to a colleague
You may also want to use P.S. to strengthen a specific point in an email you might send to your colleagues. For example, if you have sent a long email to your business partner, you may be concerned that they might overlook the most important part. If you are communicating with one of your colleagues about business strategy, you may want to include something like this:
P.S. I really think that if we were due to our overhead costs, we can focus on what is most important to our marketing strategy.
This is a great way to draw attention to the most important part of the letter you have just sent to your business partner.
Add a personal touch
You may even want to use a P.S. to add a personal touch to a message you are sending to a customer, colleague, or even a superior. For example, if you are sending an update about an order to any of the people above, you may want to include the following P.S.:
P.S. With the weather beginning to warm up outside, I hope you get an opportunity to take advantage of the sunshine this weekend!
This is probably not related to anything you have just discussed, but it may still help you get your point across by showing that you care about the recipient.
Congratulate someone with the P.S.
Finally, you may even want to include a P.S. to congratulate someone on something special that has just happened. For example, you might be sending a routine email to a client reminding them about a business meeting that you have coming up. Then, you might want to include a P.S., such as:
P.S. I recently heard that you got promoted at work, congratulations! You definitely deserve it!
You can use this to build a stronger relationship with the recipient by showing that you are paying attention to what is happening in their lives. Of course, these are just a few of the many ways you can use P.S. It is a versatile option, and you need to think carefully about how you can put it to use in your emails or newsletters. Not every message requires it, but it still has its place.