Connect with Customers
Learn how to develop relationships with your customers and keep in touch with prospects.
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Segmenting with Predicted Demographics
Melissa segments an email.
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Running Your Giveaway and Following Up
Here’s how you can best run a contest—and what you should do when it’s over.
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Growing Your List with Giveaways
By following a few simple guidelines, you can effectively use contests and giveaways to grow your email list and ultimately sell more stuff online.
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Inactive Subscribers are Still Valuable Customers
What’s the deal with inactive subscribers? Believe it or not, there’s more to the story than just opens and clicks.