How to Use Email and SMS Marketing Together to Expand Your Reach

According to Mailchimp’s survey of 2,005 mid-market marketers across North America, Europe, and Oceania:

• 66% currently use SMS marketing alongside their email tools.
• 27% plan to adopt SMS in the future.
• Combined, this represents 93% market penetration or intent.

If you’re a marketer wondering, “How do I integrate SMS marketing with email for better results?” you’re in the right place. In this guide, you’ll learn how the right marketing tools can help you coordinate your messaging and automated flows using customer data. This allows both channels to work together to reach customers with relevant messages throughout their journey.

Why should you combine email and SMS marketing?

When you combine SMS and email marketing, you can use each channel’s strengths to reach customers more effectively. Email gives you space for detailed content, like newsletters and catalogs, while SMS delivers short, timely messages. SMS also supports conversational commerce, letting customers ask questions, get help, or buy through text.

Digital marketing is no longer the supplementary marketing strategy it once was. Many companies now primarily invest in digital marketing and less in traditional channels. Business texting alone keeps growing rapidly. Juniper Research predicts business messages will climb from 2 trillion in 2025 to almost 3 trillion by 2030. Companies have found that digital channels make it easy to talk with customers, build relationships, and create loyalty and steady revenue.

SMS and email marketing are 2 of the most popular digital marketing channels, and they both offer high reach, personalization, and effectiveness. Each has its own strengths, and, together, they amplify results:

• Email = depth: Rich content, storytelling, visuals, and room for detailed messaging
• SMS = immediacy: Urgent updates, fast action, and high visibility directly on a customer’s phone

When you combine email and SMS marketing campaigns, you get:

• Higher engagement: Multiple touchpoints mean more chances for customers to interact with your brand.
• Stronger conversion paths: SMS drives quick action while email nurtures the decision-making process.
• Better customer journeys: Each channel plays a different role at different stages, creating a more complete experience.
• More consistent touchpoints: You stay in front of your audience without relying on a single channel to do all the work.

What makes SMS marketing powerful?

SMS marketing, also known as text message marketing, allows businesses to send promotions and alerts to customers’ phones. SMS has much higher open rates than email, with Shopify reporting SMS offers a 98% open rate versus a 28% average for email. That means people are far more likely to read texts, making SMS ideal for reaching customers quickly.

This direct line of communication bypasses the clutter of other marketing channels, allowing your messages to land directly in a customer’s text inbox. Unlike paid social and email marketing, where your post can get buried, SMS marketing messages reach recipients directly. That makes SMS ideal for time-sensitive messages since customers read most texts within minutes.

Customers also respond quickly to texts. According to EZ Texting’s “2025 Consumer Texting Behavior Report,” 35% of people respond immediately, while another 36% respond within 5 minutes. The report also found that texts prompted 49% of customers to make purchases more often, up 21% from the previous year. As brands explore rich communication services (RCSs), these numbers could climb, since tappable buttons and images make it even easier to act.

Which messages work best in the SMS inbox?

While email marketing provides depth with the capability to embed images, links, and extensive content, SMS marketing is about brevity and directness. It works well for both promotional content and transactional messages. Here’s where SMS marketing shines:

• Flash sales: Drive immediate traffic with short-window deals that create urgency.
• Appointment reminders: Reduce no-shows by sending quick reminders customers actually see.
• Shipping updates: Keep customers informed with real-time delivery notifications.
• Urgent announcements: Get critical messages in front of your audience fast, whether it’s a schedule change, restock, or limited-time offer.

Understanding SMS open and engagement rates

Delivery rate alone doesn’t determine SMS message success. Instead, focus on whether customers engage or take action. Tracking open rates and engagement can show whether customers notice your messages and respond. These metrics can also help you adjust your SMS strategy to improve future campaigns.

Building a permission-based SMS subscriber list

To send bulk SMS messages, businesses must comply with various regulations, like the Telephone Consumer Protection Act (TCPA). Start by building a permission-based SMS subscriber list with customers who have agreed to receive your texts. Use pop-up forms, QR codes, or incentives for subscribing, like exclusive discounts and deals.

You should also provide clear opt-out options in every message so subscribers can easily stop receiving messages. For example, in each message, tell customers they can reply “STOP” to unsubscribe from future texts.

Crafting effective SMS messages

Make every text message concise yet impactful. Because of the character limit, every word must count. Be straightforward to ensure the primary message is both clear and compelling. Put the most important information first, so customers can understand your message at a glance.

Always use a call to action (CTA) on promotional SMS messages to drive action. This might include a text encouraging the recipient to visit a website, use a discount code, view a new product, or confirm an upcoming appointment. For visual campaigns, consider using MMS messages to add images, GIFs, and other media to your texts.

Personalization in SMS marketing

Personalization elevates the impact of SMS campaigns and strategies, making the recipient feel valued. By tailoring the message based on the recipient’s previous actions, purchase history, preferences, and other customer data, you can make your SMS messages more impactful.

Many email and SMS marketing software programs also allow the use of merge tags. These automatically insert the recipient’s name and other personal information to tailor the message to them specifically. Keep frequency in mind, too. Limiting promotional texts to 1-2 per week can help you stay connected without overwhelming subscribers.

Why is email still essential for digital marketing?

Email marketing helps businesses build relationships, drive conversions, and increase brand loyalty. Email marketers can aim for response rates around 5%-15%, using Campaign Monitor’s suggested 10% benchmark as a starting point. In comparison, SMS response rates can reach 45%. However, email excels at the long game. Drip campaigns guide subscribers from first signup to repeat purchases with well-timed, automated messages along the way.

SMS marketing excels in immediacy and concise communications. But email marketing offers the opportunity for richer content, detailed narratives, and a deeper connection with subscribers. It gives you room for visuals, multiple CTAs, and longer-form messaging, making it the better channel for in-depth content.

Which messages work best for email marketing campaigns?

In contrast, texts serve as a faster, more direct communication line with high visibility, making email and SMS complementary tools in a holistic marketing strategy.

Here’s where email works best:

• Product launches: Give new products the detailed introduction they deserve with visuals, descriptions, and early-access offers.
• Brand storytelling: Share your mission, behind-the-scenes content, or customer stories that build a deeper connection.
• Detailed promos: Lay out the full scope of a sale or offer with multiple product highlights and CTAs.
• Educational guides: Provide how-to content, tips, or resources that position your brand as a trusted authority.
• Loyalty nurturing: Keep long-term customers engaged with personalized recommendations, rewards updates, and exclusive content.

Building an engaged email subscriber list

Before sending marketing emails, build a subscriber list of customers who agreed to hear from you. Use opt-in forms to collect consent and clearly explain what subscribers can expect from your emails. Also, give subscribers an easy way to unsubscribe and regularly remove invalid addresses.

These permission-based marketing practices can help you comply with regulations like the General Data Protection Regulation (GDPR). They can also build subscriber trust, protect your sender reputation, and improve email deliverability by helping you maintain a clean, engaged list.

Designing compelling email campaigns

Every email marketing guide will tell you the importance of effective content. Email marketing gives you space to combine useful information with eye-catching visuals and clear CTAs. Responsive design also helps your content look appealing and function properly across desktops, tablets, and smartphones.

However, even the most visually appealing email can fall flat if subscribers don’t open it. Crafting attention-grabbing subject lines is an art that requires a blend of intrigue, relevance, and brevity. When done well, a strong subject line encourages the reader to open the email to read its core content.

Content strategies for effective emails

Effective emails often include educational content, promotional offers, or both. Engaging storytelling and valuable insights can captivate readers while timely promotions, discounts, and exclusive offers drive fast action. Match your content to the goal of each email, whether you want to educate subscribers, promote an offer, or guide them toward a purchase.

Plan a steady mix of content on your calendar. For example, send a helpful guide early in the month and save promos for later. This rhythm keeps subscribers engaged with your brand without making every email feel like a sales pitch.

Automation and personalization in email marketing

Email marketing automation software lets you create drip campaigns and automated workflows. These emails can go out based on triggers or timelines to nurture leads and guide subscribers through the customer journey. You can also use dynamic content and email personalization to tailor emails based on past interactions, preferences, or behaviors, helping boost engagement and conversion rates.

Some platforms support both SMS and email, helping you coordinate campaigns across channels. The shared data helps you tailor email and SMS messages based on each subscriber’s interactions and behaviors. That way, you can show up with the right message at the best time possible for each customer.

How do you coordinate messaging across channels?

Coordinate email and SMS by giving each channel a clear role while keeping your message connected. This approach can support an omnichannel marketing strategy that creates a consistent customer experience across touchpoints. Marketing automation can help orchestrate when and where messages appear based on customer behaviors and other triggers.

Cross-channel marketing uses coordinated and integrated marketing efforts across multiple platforms and touchpoints to provide a unified customer experience. Its benefits include enhanced customer engagement, increased brand recall, and a seamless customer journey.

Coordinating efforts across SMS and email marketing provides a simplified outreach that allows businesses to use the unique strengths of each channel. Other channels, such as web push notifications, can also support this strategy by adding more ways to reach customers. When these mediums work together, they foster a seamless journey for the customer, ensuring that audiences receive consistent and complementary messages.

Integrating SMS and email campaigns

Together, email and SMS marketing services can amplify outreach efforts by using the unique advantages of both channels. For instance, you can use text messages to remind customers of an upcoming sales event. Then, use email to provide them with in-depth content and engaging visuals to complement the text and vice versa.

To implement SMS alongside email:

• Choose a platform: Use a platform capable of automating campaigns using shared customer data.
• Segment your audience: Group customers based on factors like their behaviors, preferences, and engagement.
• Choose the right channel: Use email for detailed content and SMS for time-sensitive communication, like flash sales announcements.
• Set up triggers: Automate SMS and email messages based on customer actions, such as signups, purchases, or abandoned carts.
• Coordinate your timing: Space messages strategically so each channel supports the other without overwhelming customers.
• Track your results: Compare engagement and conversions across channels to see what works and refine your campaigns.

Email vs. Text: Match the Right Messages to the Ideal Channel
Use case	Best channel	Why it works best
New product launches	Email	Offers more visual space for lookbooks, specs, and reviews
Flash sales announcements	SMS	Drives fast action on limited-time offers with high open rates
Appointment reminders	SMS	Helps reduce no-shows by reaching customers in time
Welcome series	Email	Lets you share your detailed brand story and benefits
Abandoned cart reminders	Both	Sends a text reminder, then shares details by email

Coordinated messaging and consistent branding

Coordinated email and SMS messaging helps create a consistent experience across both channels. Keep your brand voice, tone, terminology, and offers aligned so customers recognize your business wherever you reach them. At the same time, adapt each message to the channel, using email for more detail and SMS for short, timely communication.

Harmonizing messages and branding in email and SMS campaigns allows for a consistent brand voice, tone, and messaging across different platforms. This coordinated messaging and consistent branding reinforce brand identity, making the experience more recognizable and memorable for customers.

Using data to optimize cross-channel campaigns

A robust email and SMS marketing platform uses data to help businesses create effective, personalized campaigns. By collecting and analyzing insights from each marketing channel, businesses can obtain a more holistic view of customer interactions, preferences, and pain points.

Use shared data to:

• Track which channel converts best: See whether email or SMS is driving more purchases for different campaign types.
• Identify drop-off points: Find where customers disengage in the journey so you can address gaps.
• Adjust timing: Use engagement data to fine-tune when each channel sends for maximum impact.
• Refine segmentation: Group customers based on how they interact across both channels, not just 1.

Cross-channel marketing also supports continuous improvement through testing and performance analysis. Monitor:

• Open rates: Are subscribers engaging with your emails and reading your texts?
• CTR: Which channel is driving more clicks to your site or landing pages?
• Conversions: Track where purchases actually happen after an email or SMS touchpoint.
• Cross-channel lift: Measure how SMS and email work together.

Use A/B/n testing across channels to find what resonates. Try:

• Subject lines versus SMS preview lines: Compare how the same offer performs when framed differently in each channel.
• Timing gaps between sends: Test how long to wait between an email and a follow-up SMS for the best response.
• Offer framing: See whether a percentage discount outperforms a dollar amount, or if urgency-driven copy beats value-driven messaging.

Creating a coordinated email and SMS calendar

When you’re running campaigns across 2 channels, a shared calendar keeps everything organized. A cross-channel calendar helps you avoid message overlap, prevent audience fatigue, and clarify the role of each channel. It also makes the whole process feel more practical and repeatable.

Here’s what to include in your cross-channel calendar:

• Campaign objective: What’s the goal—driving a sale, launching a product, re-engaging lapsed customers?
• Primary channel (email or SMS): Which channel carries the main message for this campaign?
• Supporting channel: Which channel plays the follow-up or reminder role?
• Send timing gap: How much time between the email and SMS send? For example, you may send an email the night before a sale ends and an SMS 2 hours before it ends.
• Audience segment: Which group is this campaign targeting?
• CTA: What action do you want the recipient to take from each message?

Using a single platform for email and SMS ensures your marketing is always relevant and optimized.

What are the benefits of using SMS and email together?

When you use email and SMS messaging channels together, your communication strategy works smarter, not harder. Email gives you plenty of room for detailed storytelling while SMS delivers urgent messages and alerts, like sale reminders, delivery updates, or appointment notifications.

Together, they create multiple touchpoints that guide customers through their journey. This unified approach helps businesses build stronger relationships and generate more revenue through strategic, well-timed communications.

Reaching customers across the funnel

Different customers prefer different ways of receiving information. Email works beautifully for nurturing leads who are researching options, giving you space to share product information and educational content that helps build brand affinity. Meanwhile, SMS communication is best when customers are ready to take action. Use it for order confirmations, appointment reminders, or flash sales.

For example, real estate agents might send market reports via email to educate buyers, then follow up with urgent updates about new listings via text. This approach ensures you’re using the right channel for each stage of the customer journey.

Increasing response rates through timely touchpoints

Crowded inboxes and spam filters can prevent customers from seeing email messages, but text messages bypass these obstacles entirely—no internet connection needed. When you send messages through both channels strategically, you create multiple opportunities for engagement without overwhelming your audience with the same message.

Consider sending an email announcement about an upcoming sale, then following up with a text reminder an hour before it starts. This approach recognizes that people check mobile devices more frequently than their email accounts, helping them see urgent updates while still receiving all the details.

Most people respond to SMS messages within 5 minutes. But email responses may take more than 60 minutes, with only 21% of email opens occurring in the first hour after sending. A quick follow-up text can help you get their attention sooner.

Reducing unsubscribe rates with varied content delivery

When you diversify your messaging across email and SMS, you can lower your unsubscribe rate by offering different types of value without burning out subscribers. Email campaigns can focus on educational content like blog post summaries and detailed product showcases. Your SMS program can deliver quick wins like exclusive discount codes or customer service updates.

This variety keeps communications fresh and relevant. Instead of sending 1 message that tries to do everything, you can craft targeted communications, leading to better engagement and fewer people opting out.

What are the most important email and SMS automations to drive revenue?

To maximize revenue and build customer loyalty, businesses should leverage a combined email and SMS automation strategy that addresses various stages of the customer journey. These automated sequences, often triggered by customer behavior, ensure timely communication, deeper engagement, and a higher likelihood of conversion.

Email is ideal for rich content and lead nurturing, while SMS provides the immediate impact necessary for time-sensitive updates and fast-action prompts.

By automating these touchpoints, you guide subscribers through the funnel, from initial interest to repeat purchases, and boost customer lifetime value.

Key automations that drive revenue include:

• Welcome series: An automated sequence of emails and an initial SMS to new subscribers, setting the brand tone, offering a first-purchase incentive, and beginning the lead-nurturing process
• Abandoned cart/browse abandonment: Time-sensitive SMS and email reminders sent to customers who leave items in their cart or view a product without purchasing, encouraging them to complete transactions
• Post-purchase follow-up: Automated sequences for order confirmations and shipping updates (best via immediate SMS), followed by an email soliciting product reviews or suggesting related upsells and cross-sells
• Win-back campaigns: Emails and targeted SMS messages sent to inactive customers after a set period of no engagement or purchases, often including a special offer to re-engage their interest

How do you prevent channel fatigue?

When reaching customers through 2 channels, the risk of fatigue goes up. More touchpoints can mean more engagement, but only if you’re thoughtful about it.

Otherwise, you end up pushing people away, and it’s much harder to reduce SMS opt-outs once subscribers start tuning out. Here’s how to avoid burnout:

• Limit promotional overlap: Don’t send the same promotion through email and SMS back-to-back. Give each channel a distinct role in the campaign.
• Respect channel preferences: Some customers prefer texts for quick updates and email for everything else. Pay attention to how they engage.
• Use frequency caps: Set limits on how many messages a subscriber receives per week across both channels combined.
• Segment by engagement level: Highly active subscribers can handle more touchpoints. Scale back for those who engage less frequently.
• Offer content variety: Mix up what you send. Not every message should be a promotion. Balance sales content with updates, tips, and useful information.

Better yet, let customers choose how they want to hear from you:

• SMS only for order updates: Some people just want shipping notifications and delivery alerts.
• Email only for promotions: Others prefer deals and product news in their inbox, not their texts.
• Both for VIP access: Give your most engaged subscribers the option to get the full experience across both channels.

Choosing the right tools for email and SMS campaigns

The success of your multichannel marketing depends on having the right technology foundation. You need tools that handle both email and text messaging seamlessly, without requiring multiple platforms or manual coordination. The best SMS and email marketing tools make it easy to create cohesive experiences across multiple channels while giving you flexibility to customize each message.

Advanced features to look for in a unified marketing platform

Your ideal platform should handle both email and SMS from a single dashboard, making it simple to coordinate campaigns and maintain consistent messaging. Look for automation capabilities that let you set up triggered sequences, like sending a welcome email followed by an SMS with a discount code. In Mailchimp, you can set up these sequences with marketing automation flows.

Prioritize SMS marketing features that support two-way messages and make customer replies easier to manage. You want a platform that can handle incoming responses and route them to your Customer Service and Sales teams. This cuts down on phone calls and supports your Marketing team’s goal of improving customer engagement.

Don’t overlook the value of email templates and a drag-and-drop editor to simplify email creation. Segmentation tools are a must for email and SMS campaigns, so you can group subscribers and send more relevant messages.

Integrations with CRMs, ecommerce, and analytics

Your marketing platform needs to connect seamlessly with existing business tools. Strong customer relationship management (CRM) system integration ensures data flows smoothly between systems. Mailchimp, for example, integrates with Shopify to help keep email and SMS contact data connected. Look for platforms that connect to reliable SMS gateway services to ensure message delivery across all mobile carriers.

Analytics integration helps you understand how campaigns perform across both channels. When tools work together, you can create sophisticated campaigns that respond to customer behavior quickly, like sending a text message to customers after cart abandonment.

Tracking success with dashboards and reports

Comprehensive reporting across both channels gives you the insights needed to refine your strategy. Look for platforms that track email open rates, click-through rates, and conversions alongside SMS delivery rates and response rates. Real-time reporting helps you make quick adjustments to active campaigns, while historical data reveals longer-term trends.

When you can see which messages resonate with your audience, you can continuously improve your approach and maximize return on investment. Set up regular check-ins to review your numbers, like once a month. Even making a few small changes over time can improve your results.

How do you stay compliant with both email and SMS?

To stay compliant with email and SMS marketing, get clear consent before sending promotional messages and give subscribers an easy way to opt out. Keep records of when and how subscribers gave permission and always honor opt-out requests promptly. You should also follow the specific laws and industry guidelines for each marketing channel.

Getting compliance right protects your business and builds trust with customers, but rules differ significantly between email and SMS channels. When it comes to SMS, text messaging has stricter regulations because you’re sending messages directly to someone’s phone number and mobile device. Both channels require explicit consent, but the way you obtain and manage that consent varies.

Understanding opt-in requirements for both channels

Consent rules differ between email and SMS, and getting them right is essential for both compliance and trust. Always keep SMS and email consent separate so customers can choose how they want your business to contact them. Here’s how consent works for each channel:

Email marketing opt-in rules

For email marketing, the requirements depend on where your subscribers are located:

• Rules vary by region: What’s required depends on the laws that apply to your audience, so make sure you know which ones you’re subject to.
• GDPR (EU): Requires explicit opt-in before you can send any marketing emails. Subscribers must actively agree—pre-checked boxes don’t count.
• CAN-SPAM Act (US): Allows opt-out models, but you still need to include a clear unsubscribe option in every email.
• Data transparency: Always disclose how subscriber data will be used so people know what they’re signing up for.

SMS marketing opt-in rules

SMS consent is stricter. Because you’re sending concise messages directly to someone’s phone, regulations require a higher standard of permission:

• Obtain written consent: You must get explicit, documented permission before sending any promotional texts.
• Use clear signup language: Customers need to understand they’re opting into SMS marketing specifically—not just providing a phone number.
• Avoid pre-checked boxes: Consent must be an active choice made by the subscriber.
• Store your records: Keep documentation of when and how each subscriber gave consent in case you need to prove compliance.

Email and SMS opt-in best practices

Regardless of channel, how you collect consent matters just as much as whether you collect it. Here are some best practices to follow:

• Use dedicated checkboxes: Don’t bundle SMS or email consent in with other terms and conditions. Keep it separate and specific.
• Be up front about what to expect: Clearly state what types of messages you’ll send, how often (e.g., “up to 4 msgs/month”), and whether they’ll include promotions, updates, or both.
• Include required SMS disclosures: Add “message & data rates may apply” language anywhere you collect phone numbers for marketing.
• Make opting out easy: Display clear opt-out instructions like “Reply STOP to unsubscribe” in every SMS you send.

Managing preferences and providing easy opt-outs

Both channels require easy opt-out mechanisms, but SMS has stricter requirements for immediate processing. Email unsubscribes typically need processing within 10 business days, while SMS opt-outs should be honored immediately. Make opt-out instructions easy to find and understand so customers know exactly how to stop receiving messages.

Also, give customers control over what they receive and how often. Someone might want order confirmations via SMS but prefer marketing emails for promotional content. A preference center can let subscribers adjust their communication choices without opting out of all messages.

Staying compliant with data privacy regulations (TCPA, CAN-SPAM, GDPR)

The regulatory landscape continues evolving, with mobile carriers and government agencies taking violations seriously. TCPA violations can result in fines up to $1,500 per message, while GDPR penalties can reach millions. That’s why it’s important to work with legal experts who understand digital marketing regulations, especially if you operate internationally.

Keep detailed records of consent and regularly audit your practices. When in doubt, err on the side of caution. It’s better to have smaller lists of fully compliant subscribers than risk significant penalties. In the United States, register for 10DLC to verify your brand with carriers and prevent them from blocking your texts.

Leveraging SMS to enhance email engagement

SMS and email marketing strategies work together to increase engagement and provide customers with an excellent experience. By sending SMS reminders about upcoming email promotions or newsletters, you can spark interest and encourage customers to open and act on your emails.

Here’s how to use SMS to support your email efforts:

• Remind subscribers to check an email: A quick text letting someone know a new email just landed can boost open rates significantly.
• Alert them about expiring offers: If you sent a promo via email earlier in the week, a timely SMS reminder creates urgency before it ends.
• Deliver VIP-only bonuses: Reward email subscribers with exclusive SMS-only offers to keep them engaged across both channels.
• Increase urgency: SMS is the faster channel, so use it when the clock is ticking on a deal or limited-stock item.

Here’s what this looks like in practice:

• Email: Send the full sale details early in the day. Include a product guide, top picks, and multiple CTAs so subscribers can browse at their own pace.
• SMS: Follow up a few hours before the sale ends with a short, direct text that creates urgency and links straight to the sale page.

This approach boosts open rates and conversions without replacing email—it just makes it work harder.

Build a strong SMS and email strategy

Use SMS marketing tools and email marketing together to strengthen your strategy. With the right SMS and email marketing automation platform, your brand can seamlessly integrate these channels and measure their campaign performance side by side. Give each channel a clear role, track the results, and keep refining. Your customers get a better experience, and your business gets better results.

Frequently asked questions

How do I integrate SMS marketing with email for better results?

Integrate SMS and email by giving each channel a specific role in your campaigns. Use email for detailed content and SMS for short, timely messages and reminders. Coordinate your timing, audience segments, and customer data so both channels work together without sending subscribers the same message twice.

How long should you wait between an email and SMS message?

Wait 24-48 hours after an email before sending a follow-up SMS. This timing lets people open and act on your email first. For time-sensitive messages, send the SMS a few hours before the deadline. The goal is to let email do the heavy lifting, then bring in SMS for a timely nudge.

How do you sync contacts between email and SMS?

The easiest way is to use a single platform for all of your email and SMS campaigns. Your contacts stay together, so updates happen automatically. If you use separate tools, connect them through a CRM or built-in integration. Either way, track consent separately for each channel since SMS needs its own opt-in.

How much does it cost to set up SMS and email marketing?

Costs depend on your platform, list size, and how many messages you send. Many email marketing platforms offer free or low-cost plans for small lists. SMS usually costs more since you often pay per message. As your send volume grows, your costs will typically increase, so compare pricing based on both your current needs and expected future growth.

What return on investment (ROI) can you expect from email and SMS marketing?

Email and SMS can both deliver strong returns. According to Litmus, 35% of companies see an ROI between $10 and $36 for every $1 spent. Meanwhile, Mailchimp customers have seen up to 16 times ROI (or a $16 return for every $1 spent) with SMS. Using both channels gives you more ways to turn customer engagement into revenue.