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Merge tags

Include personalized or dynamic content in your marketing emails.

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All the Merge Tags Cheat Sheet

Mailchimp offers merge tags for all kinds of dynamic information. Paste a merge tag into your email to send personalized content to your subscribed contacts. The following list outlines all of the tags available to you.


Content merge tags

Add a Blog Post to Any Email Campaign
Add a Table of Contents to Your Email or Landing Page
Add and Track Videos with Wistia
Hide Content in Email Campaign Archives and Pages
Resolve the Broken Conditional Merge Tags Alert

Merge tags overview

All the Merge Tags Cheat Sheet
Getting Started with Merge Tags
Set Default Merge Values for an Audience
Troubleshooting Merge Tags

RSS merge tags

Feedblock RSS Merge Tags
RSS Merge Tags

Footer content

About Email Footers
Customize Your Footer Content
Translate Footer Content

Getting started

Use Conditional Merge Tags

Links

Add a "Read More" Link
Add a Campaign Page Link to Your Email Campaign
Add an Unsubscribe Link
Add the Forward to a Friend Link
Create Unique URLs for Subscribers
Include a Signup Form Link in an Email Campaign
Merge Tags for General Sharing
Use Merge Tags to Send Personalized Files

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