Once you’ve done the groundwork to find a market for your product or service, it’s time to build on this momentum. Now you need to connect with people who are interested in what you have to offer. You can find and grow your audience by applying what you know across channels and using a mix of strategies that evolve as you learn.
Enlarging your marketing footprint into multiple tactics and channels offers huge potential payback. Over 85% of consumers crave a blend of both digital and non-digital experiences with brands, and 68% are likely to spend more with a brand that leverages those channels to treat them like individuals.
“Everyone always wants new audiences, and the best way to find them is to try new tools and methods,” says Shantel Kriss, CEO of Imagine Media Consulting, an Atlanta-based social media marketing agency.
Building out your audience is essential for small business success, whether you’re a kitchen table startup or an established company. Try these fresh approaches to expand your audience.