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The #1 email marketing and automations platform*

Turn Emails into Revenue with the #1 Marketing Platform

Create, automate, and analyse campaigns that drive sales. Join millions of businesses growing with Mailchimp.

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Image of person in sitting at desk looking at their computer monitor where they are using Mailchimp’s power and intuitive Email Builder feature to create personalized email campaigns to marketing their business to their customers.

  • #1

    AI-powered email marketing and automation platform*

  • 9x

    more revenue for businesses using marketing automations flows*

  • 500 million

    emails sent each day (average)

  • >99% email

    delivery rate (average) for Mailchimp transactional and marketing emails

Personalize your marketing at scale

Image of an abstract representation of Mailchimp's Creative Assistant feature, showcasing floating elements of a generated Instagram post, and imported brand kit elements including a color palette and font characteristics.

Create branded content at scale with Creative Assistant

Our AI-powered design tools help engage audiences across touchpoints with professional logos and other assets via your imported brand kit.

Image of an abstracted view of Mailchimp's product recommendations tool in the Email Builder.

Drive sales with AI-powered product recommendations

Use preset feeds like best sellers or new arrivals to send personalised emails with dynamic recommendations based on your customer interactions.

Customize plans & offers

Request a demo

Not sure how to choose? Answer a few quick questions for a personalized recommendation for you.

Find my plan

Not sure how to choose?

We’ve got your back. Answer a few quick questions and we can make a personalized recommendation for you.

We’ve got your back. Answer a few quick questions and we can make a personalized recommendation for you.

Under 250 contacts? It's free.

Use core features to manage early growth. Move to a paid plan as you scale.

Use core features to manage early growth. Move to a paid plan as you scale.

Sending will be paused if contact or email send limit is exceeded.

Learn more
Key Plan Features
SMS Marketing
SMS and MMS add-on
SMS and MMS add-on
SMS add-on
Not included
Marketing Automation Flows
Up to 200 flows
Up to 200 flows
Up to 4 flow steps
Not included
Generative AI Features
No additional cost add-on
No additional cost add-on
Not included
Not included
Custom-coded Templates
Create and Send
Create and Send
Create - upgrade to send
Create - upgrade to send
Premium Migration Services
Contact Sales
Not included
Not included
Not included
Admin
Monthly Email Sends
15X contacts
12X contacts
10X contacts
Max of 500/mo or 250/day
Users
Unlimited
5 Seats
3 Seats
1 Seat
Audiences
Unlimited
5 Audiences
3 Audiences
1 Audience
Role-based Access
5 Roles
4 Roles
2 Roles
Not included
Services & Support
Customer Support
Phone & Priority Support
24/7 Email & Chat Support
24/7 Email & Chat Support
Email support for first 30 days
300+ Integrations
Included
Included
Included
Included
Personalized Onboarding
4 Sessions
1 Session
Not included
Not included
Dedicated Onboarding Specialist
Included
Not included
Not included
Not included
Email Marketing & Segmentation
Popup Forms
Included
Included
Included
Included
Pre-built Email Templates
Included
Included
Included
Limited
Email Scheduling
Included
Included
Included
Not included
Remove Mailchimp Branding
Included
Included
Included
Not included
Branded Templates
Included
Included
Not included
Not included
Included
Included
Not included
Not included
Dynamic Content
Included
Included
Not included
Not included
Compare all features
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See all plans

Work with a trusted industry leader

Pick and personalise the design that’s just right

Save time with elegant pre-made templates and see the difference a great layout can make to your audience.

Reach more customers with less effort

Mailchimp’s automations help you engage your audience at the right time, with the right message, and without any manual intervention.

Reach more customers - Automations

Image displaying a tiled pattern of various integration logos, representing the extensive range of Mailchimp's integration options. The logos include popular software and services, highlighting the versatility and connectivity of Mailchimp to streamline marketing efforts across different platforms.

Stay connected to the apps and services you love

Make Mailchimp your single source of truth for marketing activities. We offer 300+ integrations so you have everything you need in a single location.

Image of a person sitting at a desk, intently looking at a laptop screen displaying the Mailchimp Marketing Dashboard feature. The dashboard shows a graph indicating a positive trend in business sales growth, illustrating the effectiveness of their targeted marketing strategies.

Track, analyse, and optimise your impact—so you can sell more

See what's working and make informed decisions with an omni-channel dashboard, audience analytics, testing, and more.

Millions of users trust us with their marketing. You can too.

Talk to sales

Disclaimers

  1. 1 Billion Emails Sent: Based on InLine AI Assistant feature for December 2023 - August 2024. Standard and Premium plans only.

  2. 97% Higher Click Rate: Based on US users who sent both email and SMS campaigns compared to users who sent only email campaigns from 8/1/23 to 1/05/25.

  3. SMS Marketing: SMS is available as an add-on to paid plans in select countries. Application and agreement to terms is required before purchasing credits. Messages can only be delivered to contacts in the country selected. Australia messaging available only for contacts with +61 country code. SMS credits are added to your account after purchase and approval. Credits are issued monthly and unused credits expire and do not roll over. MMS only available for Standard and Premium plans sending to US and Canada contacts. Pricing varies. Click here for details.

  4. Intuit Assist: Intuit Assist functionality (beta) is available to certain users with Premium, Standard and Legacy plans in select countries in English only. Access to Intuit Assist is available at no additional cost at this time. Pricing, terms, conditions, special features and service options are subject to change without notice. Availability of features and functionality varies by plan type. Features may be broadly available soon but represents no obligation and should not be relied on in making a purchasing decision. For details, please view Mailchimp’s various plans and pricing.

  5. Availability of features and functionality varies by plan type. For details, please view Mailchimp's various plans and pricing.