What’s inside:

A look at MailChimp's powerful marketing automation tools and how they can help you:

  • Connect with your new contacts
  • Sell more stuff
  • Boost customer loyalty
  • Bring people back

MailChimp marketing automation helps you personalize your marketing and save time, so you can focus on other parts of your business. In this guide, we’ll discuss the ways you can use automation to connect with—and retain—your customers, sell more stuff, and address the unique needs of your business.


Automation is a simple, effective way to make a powerful first impression. Reach out to your newest subscribers and customers to keep them engaged, improve retention, and cultivate lasting relationships.