Mailchimp turns your customer data into revenue—try it free!
Get powerful features in a platform that's affordable and easy to use—with onboarding support and resources to help you get started.
Businesses like yours are getting results
Mailchimp delivers game-changing results for thousands of customers
-
Over 3.1 billion emails
sent with AI-generated content*
-
22 years experience
helping businesses sell more
-
>99% deliverability rate
for email (average)
-
45+ behavioral triggers
for automation and personalization
A powerful omnichannel marketing platform
SMS MARKETING
Win over more customers with omnichannel campaigns
See up to 97% higher click-rates when combining email & SMS campaigns versus using email alone.*
CASE STUDY
The Biker Company’s Journey From Klaviyo to Mailchimp
Discover how the Biker Company switched to Mailchimp to regain control of their marketing strategy.
Not sure how to choose? Answer a few quick questions for a personalized recommendation for you.
Not sure how to choose?We’ve got your back. Answer a few quick questions and we can make a personalized recommendation for you. We’ve got your back. Answer a few quick questions and we can make a personalized recommendation for you. Under 250 contacts? It's free.Use core features to manage early growth. Move to a paid plan as you scale. Use core features to manage early growth. Move to a paid plan as you scale. Sending will be paused if contact or email send limit is exceeded. Learn more |
PremiumOur most advanced tools, unlimited contacts, and priority support; built for teams. Save 15% on 10,000+ contacts per month for 12 months Then, starts at per month† †See Offer Terms. Overages apply if contact or email send limit is exceeded. Learn More |
StandardSell even more with automations, personalization, and optimization tools. Contact limit exceeded You've selected more contacts than this plan allows Free for 14 days Then, starts at 0 per month† per month for 12 months Then, starts at per month†
No Credit Card Required
Save 15% for 12 months
†See Free Trial Terms. Overages apply if contact or email send limit is exceeded. Learn More †See Free Trial Terms. Send up to 100 emails without payment info. Overages apply if contact or email send limit is exceeded. Learn More †See Free Trial Terms. Overages apply if contact or email send limit is exceeded. Learn More |
EssentialsSend the right content at the right time with testing and scheduling features. Contact limit exceeded You've selected more contacts than this plan allows Free for 14 days Then, starts at 0 per month† per month for 12 months Then, starts at per month†
No Credit Card Required
Save 15% for 12 months
†See Free Trial Terms. Overages apply if contact or email send limit is exceeded. Learn More †See Free Trial Terms. Send up to 100 emails without payment info. Overages apply if contact or email send limit is exceeded. Learn More †See Free Trial Terms. Overages apply if contact or email send limit is exceeded. Learn More |
FreeEasily create email campaigns and learn more about your customers Contact limit exceeded You've selected more contacts than this plan allows Limit of 250 contacts $ 0 per month†
Sending will be paused if contact or email send limit is exceeded.
Learn More.
|
|---|
Not sure how to choose?
We’ve got your back. Answer a few quick questions and we can make a personalized recommendation for you.
We’ve got your back. Answer a few quick questions and we can make a personalized recommendation for you.
Under 250 contacts? It's free.
Use core features to manage early growth. Move to a paid plan as you scale.
Use core features to manage early growth. Move to a paid plan as you scale.
Sending will be paused if contact or email send limit is exceeded.
Learn more|
Key Plan Features
|
||||
|---|---|---|---|---|
|
SMS and MMS add-on
|
SMS and MMS add-on
|
SMS add-on
|
Not included
|
|
|
Marketing Automation Flows
|
Up to 200 flows
|
Up to 200 flows
|
Up to 4 flow steps
|
Not included
|
|
No additional cost add-on
|
No additional cost add-on
|
Not included
|
Not included
|
|
|
Custom-coded Templates
|
Create and Send
|
Create and Send
|
Create - upgrade to send
|
Create - upgrade to send
|
|
Premium Migration Services
|
Contact Sales
|
Not included
|
Not included
|
Not included
|
|
Admin
|
||||
|
Monthly Email Sends
|
15X contacts
|
12X contacts
|
10X contacts
|
Max of 500/mo or 250/day
|
|
Users
|
Unlimited
|
5 Seats
|
3 Seats
|
1 Seat
|
|
Audiences
|
Unlimited
|
5 Audiences
|
3 Audiences
|
1 Audience
|
|
Role-based Access
|
5 Roles
|
4 Roles
|
2 Roles
|
Not included
|
|
Services & Support
|
||||
|
Customer Support
|
Phone & Priority Support
|
24/7 Email & Chat Support
|
24/7 Email & Chat Support
|
Email support for first 30 days
|
|
300+ Integrations
|
Included
|
Included
|
Included
|
Included
|
|
Personalized Onboarding
|
4 Sessions
|
1 Session
|
Not included
|
Not included
|
|
Included
|
Not included
|
Not included
|
Not included
|
|
|
Email Marketing & Segmentation
|
||||
|
Popup Forms
|
Included
|
Included
|
Included
|
Included
|
|
Pre-built Email Templates
|
Included
|
Included
|
Included
|
Limited
|
|
Email Scheduling
|
Included
|
Included
|
Included
|
Not included
|
|
Remove Mailchimp Branding
|
Included
|
Included
|
Included
|
Not included
|
|
Branded Templates
|
Included
|
Included
|
Not included
|
Not included
|
|
Included
|
Included
|
Not included
|
Not included
|
|
|
Dynamic Content
|
Included
|
Included
|
Not included
|
Not included
|
|
Key Plan Features
|
||||
|---|---|---|---|---|
|
SMS and MMS add-on
|
SMS and MMS add-on
|
SMS add-on
|
Not included
|
|
|
Marketing Automation Flows
|
Up to 200 flows
|
Up to 200 flows
|
Up to 4 flow steps
|
Not included
|
|
No additional cost add-on
|
No additional cost add-on
|
Not included
|
Not included
|
|
|
Custom-coded Templates
|
Create and Send
|
Create and Send
|
Create - upgrade to send
|
Create - upgrade to send
|
|
Premium Migration Services
|
Contact Sales
|
Not included
|
Not included
|
Not included
|
|
Admin
|
||||
|
Monthly Email Sends
|
15X contacts
|
12X contacts
|
10X contacts
|
Max of 500/mo or 250/day
|
|
Users
|
Unlimited
|
5 Seats
|
3 Seats
|
1 Seat
|
|
Audiences
|
Unlimited
|
5 Audiences
|
3 Audiences
|
1 Audience
|
|
Role-based Access
|
5 Roles
|
4 Roles
|
2 Roles
|
Not included
|
|
Services & Support
|
||||
|
Customer Support
|
Phone & Priority Support
|
24/7 Email & Chat Support
|
24/7 Email & Chat Support
|
Email support for first 30 days
|
|
300+ Integrations
|
Included
|
Included
|
Included
|
Included
|
|
Personalized Onboarding
|
4 Sessions
|
1 Session
|
Not included
|
Not included
|
|
Included
|
Not included
|
Not included
|
Not included
|
|
|
Email Marketing & Segmentation
|
||||
|
Popup Forms
|
Included
|
Included
|
Included
|
Included
|
|
Pre-built Email Templates
|
Included
|
Included
|
Included
|
Limited
|
|
Email Scheduling
|
Included
|
Included
|
Included
|
Not included
|
|
Remove Mailchimp Branding
|
Included
|
Included
|
Included
|
Not included
|
|
Branded Templates
|
Included
|
Included
|
Not included
|
Not included
|
|
Included
|
Included
|
Not included
|
Not included
|
|
|
Dynamic Content
|
Included
|
Included
|
Not included
|
Not included
|
|
Users & Audiences
|
Unlimited
|
5 Seats
|
3 Seats
|
1 Seat
|
|---|---|---|---|---|
|
Pre-built Email Templates
|
Included
|
Included
|
Included
|
Limited
|
|
Remove Mailchimp Branding
|
Included
|
Included
|
Included
|
Not included
|
|
Marketing Automation Flows
|
Up to 200 flows
|
Up to 200 flows
|
Up to 4 flow steps
|
Not included
|
|
SMS and MMS add-on
|
SMS and MMS add-on
|
SMS add-on
|
Not included
|
|
|
Email Scheduling & A/B Testing
|
Included
|
Included
|
Included
|
Not included
|
|
Send Time Optimization
|
Included
|
Included
|
Not included
|
Not included
|
|
Predictive Segmentation
|
Included
|
Included
|
Not included
|
Not included
|
|
Premium Migration Services
|
Contact Sales
|
Not included
|
Not included
|
Not included
|
|
Customer Support
|
Phone & Priority Support
|
24/7 Email & Chat Support
|
24/7 Email & Chat Support
|
Email support for first 30 days
|
|
Monthly Email Sends
|
150,000
|
6,000
|
5,000
|
500
|
|---|---|---|---|---|
|
Users
|
Unlimited
|
5 Seats
|
3 Seats
|
1 Seat
|
|
Audiences
|
Unlimited
|
5 Audiences
|
3 Audiences
|
1 Audience
|
|
Role-based Access
|
5 Roles
|
4 Roles
|
2 Roles
|
Not included
|
|
Customer Support
|
Phone & Priority Support
|
24/7 Email & Chat Support
|
24/7 Email & Chat Support
|
Email support for first 30 days
|
|---|---|---|---|---|
|
300+ Integrations
|
Included
|
Included
|
Included
|
Included
|
|
Personalized Onboarding
|
4 Sessions
|
1 Session
|
Not included
|
Not included
|
|
Included
|
Not included
|
Not included
|
Not included
|
|
Popup Forms
|
Included
|
Included
|
Included
|
Included
|
|---|---|---|---|---|
|
Custom-coded Templates
|
Create and Send
|
Create and Send
|
Create - upgrade to send
|
Create - upgrade to send
|
|
Pre-built Email Templates
|
Included
|
Included
|
Included
|
Limited
|
|
Creative Assistant
|
Included
|
Included
|
Limited
|
Limited
|
|
Email Scheduling
|
Included
|
Included
|
Included
|
Not included
|
|
Remove Mailchimp Branding
|
Included
|
Included
|
Included
|
Not included
|
|
Included
|
Included
|
Not included
|
Not included
|
|
|
Dynamic Content
|
Included
|
Included
|
Not included
|
Not included
|
|
Reporting Tools
|
Included
|
Included
|
Limited
|
Limited
|
|---|---|---|---|---|
|
Included
|
Included
|
Included
|
Included
|
|
|
Next Best Action
|
Included
|
Included
|
Included
|
Included
|
|
Included
|
Included
|
Included
|
Included
|
|
|
Included
|
Included
|
Included
|
Included
|
|
|
A/B Testing
|
Included
|
Included
|
Included
|
Not included
|
|
Included
|
Included
|
Not included
|
Not included
|
|
|
Included
|
Included
|
Not included
|
Not included
|
|
|
Content Optimizer
|
Included
|
Included
|
Not included
|
Not included
|
|
Dynamic Content
|
Included
|
Included
|
Not included
|
Not included
|
|
Included
|
Included
|
Not included
|
Not included
|
|
|
Send Time Optimization
|
Included
|
Included
|
Not included
|
Not included
|
|
Multivariate Testing
|
Included
|
Included
|
Not included
|
Not included
|
|
Included
|
Included
|
Included
|
Included
|
|
|
Included
|
Included
|
Included
|
Included
|
|
|
Included
|
Included
|
Included
|
Included
|
|
|
Included
|
Included
|
Included
|
Included
|
|
|
Included
|
Included
|
Included
|
Included
|
|
|
Included
|
Included
|
Included
|
Included
|
|
|
Campaign Engagement
|
Included
|
Included
|
Included
|
Included
|
|
Purchase Behavior
|
Included
|
Included
|
Included
|
Included
|
|
App Engagement
|
18 months
|
3 months
|
1 month
|
1 month
|
|
Website Engagement
|
Page Views
|
Page Views
|
Site Views
|
Site Views
|
|
Advanced
|
Advanced
|
Basic
|
Basic
|
|
|
Predictive Segmentation
|
Included
|
Included
|
Not included
|
Not included
|
|
Advanced Segmentation
|
Included
|
Included
|
Not included
|
Not included
|
|
Behavioral Targeting
|
Included
|
Included
|
Not included
|
Not included
|
|
Included
|
Included
|
Not included
|
Not included
|
|
|
Included
|
Included
|
Not included
|
Not included
|
|
Included
|
Included
|
Included
|
Included
|
|
|
Included
|
Included
|
Included
|
Included
|
|
|
Included
|
Included
|
Included
|
Included
|
|
|
Social Post Scheduling
|
Included
|
Included
|
Not included
|
Not included
|
|
Included
|
Included
|
Not included
|
Not included
|
|
|
Included
|
Included
|
Not included
|
Not included
|
|
|
Included
|
Included
|
Not included
|
Not included
|
|
Included
|
Included
|
Included
|
Free preview
|
|
|
Multiple Starting Points
|
Included
|
Included
|
Not included
|
Not included
|
|
Branching Points
|
Included
|
Included
|
Not included
|
Not included
|
|
SMS Marketing
|
Included
|
Included
|
Included
|
Not included
|
|---|---|---|---|---|
|
MMS Marketing
|
Included
|
Included
|
Not included
|
Not included
|
|
Auto-Vetting
|
Included
|
Included
|
Included
|
Not included
|
|
Standard Vetting (Extra Sending Speed)
|
Included
|
Included with 5000+ Credits
|
Included with 5000+ Credits
|
Not included
|
|
Multi-Audience SMS
New!
|
May require additional cost
|
May require additional cost
|
May require additional cost
|
Not included
|
|
Multi-Country SMS
New!
|
May require additional cost
|
May require additional cost
|
May require additional cost
|
Not included
|
|
Short Codes
|
Additional cost required
|
Additional cost required
|
Additional cost required
|
Not included
|
|
Send from Marketing Automation Flows
|
Included
|
Included
|
Included
|
Not included
|
|
Users & Audiences
|
Unlimited
|
5 Seats
|
3 Seats
|
1 Seat
|
|---|---|---|---|---|
|
Pre-built Email Templates
|
Included
|
Included
|
Included
|
Limited
|
|
Remove Mailchimp Branding
|
Included
|
Included
|
Included
|
Not included
|
|
Marketing Automation Flows
|
Up to 200 flows
|
Up to 200 flows
|
Up to 4 flow steps
|
Not included
|
|
SMS and MMS add-on
|
SMS and MMS add-on
|
SMS add-on
|
Not included
|
|
|
Email Scheduling & A/B Testing
|
Included
|
Included
|
Included
|
Not included
|
|
Send Time Optimization
|
Included
|
Included
|
Not included
|
Not included
|
|
Predictive Segmentation
|
Included
|
Included
|
Not included
|
Not included
|
|
Premium Migration Services
|
Contact Sales
|
Not included
|
Not included
|
Not included
|
|
Customer Support
|
Phone & Priority Support
|
24/7 Email & Chat Support
|
24/7 Email & Chat Support
|
Email support for first 30 days
|
|
Monthly Email Sends
|
150,000
|
6,000
|
5,000
|
500
|
|---|---|---|---|---|
|
Users
|
Unlimited
|
5 Seats
|
3 Seats
|
1 Seat
|
|
Audiences
|
Unlimited
|
5 Audiences
|
3 Audiences
|
1 Audience
|
|
Role-based Access
|
5 Roles
|
4 Roles
|
2 Roles
|
Not included
|
|
Customer Support
|
Phone & Priority Support
|
24/7 Email & Chat Support
|
24/7 Email & Chat Support
|
Email support for first 30 days
|
|---|---|---|---|---|
|
300+ Integrations
|
Included
|
Included
|
Included
|
Included
|
|
Personalized Onboarding
|
4 Sessions
|
1 Session
|
Not included
|
Not included
|
|
Included
|
Not included
|
Not included
|
Not included
|
|
Popup Forms
|
Included
|
Included
|
Included
|
Included
|
|---|---|---|---|---|
|
Custom-coded Templates
|
Create and Send
|
Create and Send
|
Create - upgrade to send
|
Create - upgrade to send
|
|
Pre-built Email Templates
|
Included
|
Included
|
Included
|
Limited
|
|
Creative Assistant
|
Included
|
Included
|
Limited
|
Limited
|
|
Email Scheduling
|
Included
|
Included
|
Included
|
Not included
|
|
Remove Mailchimp Branding
|
Included
|
Included
|
Included
|
Not included
|
|
Included
|
Included
|
Not included
|
Not included
|
|
|
Dynamic Content
|
Included
|
Included
|
Not included
|
Not included
|
|
Reporting Tools
|
Included
|
Included
|
Limited
|
Limited
|
|---|---|---|---|---|
|
Included
|
Included
|
Included
|
Included
|
|
|
Next Best Action
|
Included
|
Included
|
Included
|
Included
|
|
Included
|
Included
|
Included
|
Included
|
|
|
Included
|
Included
|
Included
|
Included
|
|
|
A/B Testing
|
Included
|
Included
|
Included
|
Not included
|
|
Included
|
Included
|
Not included
|
Not included
|
|
|
Included
|
Included
|
Not included
|
Not included
|
|
|
Content Optimizer
|
Included
|
Included
|
Not included
|
Not included
|
|
Dynamic Content
|
Included
|
Included
|
Not included
|
Not included
|
|
Included
|
Included
|
Not included
|
Not included
|
|
|
Send Time Optimization
|
Included
|
Included
|
Not included
|
Not included
|
|
Multivariate Testing
|
Included
|
Included
|
Not included
|
Not included
|
|
Included
|
Included
|
Included
|
Included
|
|
|
Included
|
Included
|
Included
|
Included
|
|
|
Included
|
Included
|
Included
|
Included
|
|
|
Included
|
Included
|
Included
|
Included
|
|
|
Included
|
Included
|
Included
|
Included
|
|
|
Included
|
Included
|
Included
|
Included
|
|
|
Campaign Engagement
|
Included
|
Included
|
Included
|
Included
|
|
Purchase Behavior
|
Included
|
Included
|
Included
|
Included
|
|
App Engagement
|
18 months
|
3 months
|
1 month
|
1 month
|
|
Website Engagement
|
Page Views
|
Page Views
|
Site Views
|
Site Views
|
|
Advanced
|
Advanced
|
Basic
|
Basic
|
|
|
Predictive Segmentation
|
Included
|
Included
|
Not included
|
Not included
|
|
Advanced Segmentation
|
Included
|
Included
|
Not included
|
Not included
|
|
Behavioral Targeting
|
Included
|
Included
|
Not included
|
Not included
|
|
Included
|
Included
|
Not included
|
Not included
|
|
|
Included
|
Included
|
Not included
|
Not included
|
|
Included
|
Included
|
Included
|
Included
|
|
|
Included
|
Included
|
Included
|
Included
|
|
|
Included
|
Included
|
Included
|
Included
|
|
|
Social Post Scheduling
|
Included
|
Included
|
Not included
|
Not included
|
|
Included
|
Included
|
Not included
|
Not included
|
|
|
Included
|
Included
|
Not included
|
Not included
|
|
|
Included
|
Included
|
Not included
|
Not included
|
|
Included
|
Included
|
Included
|
Free preview
|
|
|
Multiple Starting Points
|
Included
|
Included
|
Not included
|
Not included
|
|
Branching Points
|
Included
|
Included
|
Not included
|
Not included
|
|
SMS Marketing
|
Included
|
Included
|
Included
|
Not included
|
|---|---|---|---|---|
|
MMS Marketing
|
Included
|
Included
|
Not included
|
Not included
|
|
Auto-Vetting
|
Included
|
Included
|
Included
|
Not included
|
|
Standard Vetting (Extra Sending Speed)
|
Included
|
Included with 5000+ Credits
|
Included with 5000+ Credits
|
Not included
|
|
Multi-Audience SMS
New!
|
May require additional cost
|
May require additional cost
|
May require additional cost
|
Not included
|
|
Multi-Country SMS
New!
|
May require additional cost
|
May require additional cost
|
May require additional cost
|
Not included
|
|
Short Codes
|
Additional cost required
|
Additional cost required
|
Additional cost required
|
Not included
|
|
Send from Marketing Automation Flows
|
Included
|
Included
|
Included
|
Not included
|
|
Key Plan Features
|
||||
|---|---|---|---|---|
|
SMS and MMS add-on
|
SMS and MMS add-on
|
SMS add-on
|
Not included
|
|
|
Marketing Automation Flows
|
Up to 200 flows
|
Up to 200 flows
|
Up to 4 flow steps
|
Not included
|
|
No additional cost add-on
|
No additional cost add-on
|
Not included
|
Not included
|
|
|
Custom-coded Templates
|
Create and Send
|
Create and Send
|
Create - upgrade to send
|
Create - upgrade to send
|
|
Premium Migration Services
|
Contact Sales
|
Not included
|
Not included
|
Not included
|
|
Admin
|
||||
|
Monthly Email Sends
|
15X contacts
|
12X contacts
|
10X contacts
|
Max of 500/mo or 250/day
|
|
Users
|
Unlimited
|
5 Seats
|
3 Seats
|
1 Seat
|
|
Audiences
|
Unlimited
|
5 Audiences
|
3 Audiences
|
1 Audience
|
|
Role-based Access
|
5 Roles
|
4 Roles
|
2 Roles
|
Not included
|
|
Services & Support
|
||||
|
Customer Support
|
Phone & Priority Support
|
24/7 Email & Chat Support
|
24/7 Email & Chat Support
|
Email support for first 30 days
|
|
300+ Integrations
|
Included
|
Included
|
Included
|
Included
|
|
Personalized Onboarding
|
4 Sessions
|
1 Session
|
Not included
|
Not included
|
|
Included
|
Not included
|
Not included
|
Not included
|
|
|
Email Marketing & Segmentation
|
||||
|
Popup Forms
|
Included
|
Included
|
Included
|
Included
|
|
Pre-built Email Templates
|
Included
|
Included
|
Included
|
Limited
|
|
Email Scheduling
|
Included
|
Included
|
Included
|
Not included
|
|
Remove Mailchimp Branding
|
Included
|
Included
|
Included
|
Not included
|
|
Branded Templates
|
Included
|
Included
|
Not included
|
Not included
|
|
Included
|
Included
|
Not included
|
Not included
|
|
|
Dynamic Content
|
Included
|
Included
|
Not included
|
Not included
|
Work with a trusted industry leader
AI MARKETING TOOLS
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Deliver relevant messages to your customers based on who they are and how they interact with your business.
INTEGRATIONS
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Work smarter by sharing information between the apps your business depends on.
Millions of users trust us with their marketing. You can too.
Disclaimers
1 Billion Emails Sent: Based on InLine AI Assistant feature for December 2023 - August 2024. Standard and Premium plans only.
97% Higher Click Rate: Based on US users who sent both email and SMS campaigns compared to users who sent only email campaigns from 8/1/23 to 1/05/25.
SMS Marketing: SMS is available as an add-on to paid plans in select countries. Application and agreement to terms is required before purchasing credits. Messages can only be delivered to contacts in the country selected. Australia messaging available only for contacts with +61 country code. SMS credits are added to your account after purchase and approval. Credits are issued monthly and unused credits expire and do not roll over. MMS only available for Standard and Premium plans sending to US and Canada contacts. Pricing varies. Click here for details.
Intuit Assist: Intuit Assist functionality (beta) is available to certain users with Premium, Standard and Legacy plans in select countries in English only. Access to Intuit Assist is available at no additional cost at this time. Pricing, terms, conditions, special features and service options are subject to change without notice. Availability of features and functionality varies by plan type. Features may be broadly available soon but represents no obligation and should not be relied on in making a purchasing decision. For details, please view Mailchimp’s various plans and pricing.
Availability of features and functionality varies by plan type. For details, please view Mailchimp's various plans and pricing.