Skip to main content

Compare Marketing plans

Table that shows the cost of Mailchimp's four pricing plans and the top features available in each: the free plan, the Essentials plan starting at $13 a month, the Standard plan starting at $20 a month, and the Premium plan starting at $350 a month.

Not sure which plan is for you?

Take our short quiz to save the guesswork and allow us to personalize our recommendations for you.

Take our short quiz to save the guesswork and allow us to personalize our recommendations for you.

Best valuetooltip

Best valuetooltip

Premium

Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams.

Talk to Sales You've selected more contacts than this plan allows

Starts at

$ 350

per month†

*Overages apply if contact or email send limit is exceeded.

Learn moretooltip

Best valuetooltip

Best valuetooltip

Standard

Sell even more with personalization, optimization tools, and enhanced automations.

Contact limit exceeded You've selected more contacts than this plan allows

Free for 14 days

Then, starts at

$ 20 per month†

per month†
See
Free Trial Termstooltip

*Overages apply if contact or email send limit is exceeded.

Learn moretooltip

Best valuetooltip

Best valuetooltip

Essentials

Send the right content at the right time with testing and scheduling features.

Contact limit exceeded You've selected more contacts than this plan allows

Free for 14 days

Then, starts at

$ 13 per month†

per month†
See
Free Trial Termstooltip

*Overages apply if contact or email send limit is exceeded.

Learn moretooltip

Best valuetooltip

Best valuetooltip

Free

Easily create email campaigns and learn more about your customers

Contact limit exceeded You've selected more contacts than this plan allows

Starts at

$ 0

per month†

*Sending will be paused if contact or email send limit is exceeded.

Learn moretooltip

*Overages apply if contact or email send limit is exceeded.

Learn moretooltip

Not sure which plan is for you?

Take our short quiz to save the guesswork and allow us to personalize our recommendations for you.

Take our short quiz to save the guesswork and allow us to personalize our recommendations for you.

Key Plan Features
Monthly Email Sendstooltip
15X contacts
12X contacts
10X contacts
Max of 1,000/mo or 500/day
SMS Marketingtooltip
New!
SMS and MMS add-on
SMS and MMS add-on
SMS add-on

Not included

Automated Customer Journeystooltip
Up to 200 journey points
Up to 200 journey points
Up to 4 journey points

Not included

Generative AI Featurestooltip
Beta
No additional cost add-on
No additional cost add-on

Not included

Not included

Premium Migration Servicestooltip
Contact Sales

Not included

Not included

Not included

Admin
Userstooltip
Unlimited
5 Seats
3 Seats
1 Seat
Audiencestooltip
Unlimited
5 Audiences
3 Audiences
1 Audience
Maximum Contact Count
Contact us for a custom plan
Up to 100,000 contacts with our $800/mo tier
Up to 50,000 contacts with our $385/mo tier
Up to 500 contacts
Monthly Email Sendstooltip
15X contacts
12X contacts
10X contacts
Max of 1,000/mo or 500/day
Role-based Accesstooltip
5 Roles
4 Roles
2 Roles

Not included

Services & Support
Customer Supporttooltip
Phone & Priority Support
24/7 Email & Chat Support
24/7 Email & Chat Support
Email support for first 30 days

Included

Included

Included

Included

300+ Integrationstooltip

Included

Included

Included

Included

Personalized Onboardingtooltip
4 Sessions
1 Session

Not included

Not included

Premium Migration Servicestooltip
Contact Sales

Not included

Not included

Not included

Email Marketing & Design

Included

Included

Included

Included

Forms & Landing Pagestooltip

Included

Included

Included

Included

Included

Included

Included

Included

Pre-built Email Templatestooltip

Included

Included

Included

Limited
Remove Mailchimp Brandingtooltip

Included

Included

Included

Not included

Email Schedulingtooltip

Included

Included

Included

Not included

Creative Assistanttooltip

Included

Included

Limited
Limited
Creative Assistant: Publish Designs from Mailchimp

Included

Included

Included

Included

Creative Assistant: Download Designs

Included

Included

Not included

Not included

Custom-coded Templatestooltip

Included

Included

Not included

Not included

Dynamic Contenttooltip

Included

Included

Not included

Not included

Reporting & Analytics
Reporting Toolstooltip

Included

Included

Limited
Limited

Included

Included

Included

Included

Next Best Action

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

A/B Testingtooltip

Included

Included

Included

Not included

Included

Included

Not included

Not included

Included

Included

Not included

Not included

Content Optimizertooltip

Included

Included

Not included

Not included

Dynamic Contenttooltip

Included

Included

Not included

Not included

Included

Included

Not included

Not included

Send Time Optimizationtooltip

Included

Included

Not included

Not included

Multivariate Testingtooltip

Included

Included

Not included

Not included

Comparative Reportingtooltip

Included

Included

Not included

Not included

Audience Management

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Campaign Engagement

Included

Included

Included

Included

Purchase Behavior

Included

Included

Included

Included

App Engagement
18 months
3 months
1 month
1 month
Website Engagement
Page Views
Page Views
Site Views
Site Views
Advanced
Advanced
Basic
Basic
Predictive Segmentationtooltip

Included

Included

Not included

Not included

Advanced Segmentationtooltip

Included

Included

Not included

Not included

Behavioral Targetingtooltip

Included

Included

Not included

Not included

Included

Included

Not included

Not included

Included

Included

Not included

Not included

Marketing Channels

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Social Post Scheduling

Included

Included

Not included

Not included

Included

Included

Not included

Not included

Included

Included

Not included

Not included

Included

Included

Not included

Not included

Automations
Multi-step
Multi-step
Single-step
Single-step

Included

Included

Included

Free preview
Multiple Starting Points

Included

Included

Not included

Not included

Branching Points

Included

Included

Not included

Not included

SMS & MMS Marketing Add-On
SMS Marketingtooltip

Included

Included

Included

Not included

Included

Included

Included

Not included

Included

Included

Included

Not included

Included

Included

Included

Not included

Text-to-join and Tap-to-text

Included

Included

Included

Not included

Included

Included

Included

Not included

Auto-Vettingtooltip

Included

Included

Included

Not included

Standard Vetting (Extra Sending Speed)tooltip

Included

Included with 5000+ Credits
Included with 5000+ Credits

Not included

MMS Marketingtooltip

Included

Included

Not included

Not included

Included

Included

Not included

Not included

Real-time Engagement & Revenue Reportingtooltip

Included

Included

Not included

Not included

Available Add-Ons
Prices vary
Prices vary
Demo only
Demo only
Free Website Features
Build and Publish a Website

Included

Included

Included

Included

Unlimited Pages

Included

Included

Included

Included

Unlimited Bandwidth

Included

Included

Included

Included

Included

Included

Included

Included

SSL Certificate

Included

Included

Included

Included

Site Visit Analytics

Included

Included

Included

Included

Free Mailchimp Domain

Included

Included

Included

Included

About Premium About Standard About Essentials About Free

FAQs

  • The free trial of Standard or Essentials lasts for 1 month. Mailchimp plans are billed monthly on the same day of the month. For example, if you start your trial on August 29, your trial would end on September 29.

  • Yes! You can upgrade or downgrade at any time during your trial. If you upgrade to Premium, you’ll just pay the difference in price between the two plans for the remaining days of your free trial. Downgrades to your monthly plan go into effect at the end of the monthly billing period. You won't receive a refund for previously billed charges, but you’ll retain access to those features until the end of the billing period.

  • If you cancel your subscription during the free trial, you won't be charged for any services. You can pause your subscription or delete your Mailchimp account at any time using the Settings tab in Account & Billing.

  • Mailchimp will send you reminders with upcoming billing estimates before your trial ends. When the free trial ends, you’ll be charged the then-current monthly fee for the plan you selected.

  • SMS marketing is available to Mailchimp users in select markets with a paid marketing plan. After you agree to the terms, submit an SMS Marketing application, and get approved, you can purchase SMS credits from the SMS overview page, the SMS settings page, the SMS editor, or through an email link sent to the primary email address associated with your Mailchimp account.

  • Credits are purchased in blocks as an add-on to a paid monthly marketing plan. Credit blocks are automatically re-purchased each month on the account billing date. Unused credits will expire each month and do not roll over. You can add credits as your subscribed SMS audience grows or your sending frequency increases. You can also make a one-time purchase in the middle of a billing cycle if you run out of credits early and want to refill them before your credits renew.

  • Yes. If you send emails infrequently and prefer to pay as you go, you can buy email credits as an alternative to a monthly plan.

  • You can switch to a new plan at any time by going to the Billing page in your account. Select the plan you’d like to switch to and immediately start using new features.

  • We accept all major credit cards, PayPal, and (in select countries) direct debit. We also support transactions in a range of currencies.

  • After your Free Trial, if you hit your contact or sending limit, Mailchimp will automatically bill you for your overages. As long as you pay for your overages on time, we will not stop your campaigns or pause your account. In addition, if your audience size grows to (or email sends reach) the point where it would be more cost effective for you to be in a different contact tier during your Free Trial, Mailchimp may upgrade your contact tier so you are in a more economical tier when billing begins.

  • We do indeed. If you have more than 200,000 contacts, we have a high-volume plan that can meet your needs.