Compare Marketing plans

Table that shows the cost of Mailchimp's four pricing plans and the top features available in each: the free plan, the Essential plan starting at $9.99 a month, the Standard plan starting at $14.99 a month, and the Premium plan starting at $299 a month.
PLAN

Premium

Advanced features for pros who need more customization.

Standard

Data-driven automation and optimization tools for businesses that want to grow faster.

Essentials

Great for email-only senders who want around-the-clock support.

Free

All the multi-channel tools you need to build your business and grow your audience.

PRICING

Starts at $299 per month for 10,000 contacts

Starts at $14.99 per month for 500 contacts

Starts at $9.99 per month for 500 contacts

Starts at $0 per month for 2,000 contacts

Contacts & Tiering

Contacts & Tiering
Contacts
Contacts
200,000+ contacts
Contacts
Up to 100,000 contacts
Contacts
Up to 50,000 contacts
Contacts
Up to 2,000 contacts
Audiences
Audiences
Unlimited audiences
Audiences
5 audiences included
Audiences
3 audiences included
Audiences
1 audience included
Seat
Seat
Unlimited
Seat
5 seats
Seat
3 seats
Seat
1 seat
Maximum Monthly Email Sends
Maximum Monthly Email Sends
3M*
Maximum Monthly Email Sends
1.2M*
Maximum Monthly Email Sends
500,000*
Maximum Monthly Email Sends
10,000*
User Roles
User Roles
Owner, Admin, Author, Manager, & Viewer
User Roles
Owner, Admin, Author, & Viewer
User Roles
Owner & Admin
User Roles
Owner
Audience features
Audience
Marketing CRM

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Advanced
Basic
Basic
Basic
Audience Insights

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Not included

Not included

Included

Included

Not included

Not included

Included

Included

Not included

Not included

Included

Included

Not included

Not included

Included

Included

Not included

Not included

Campaign Engagement

Included

Included

Included

Included

Purchase Behavior

Included

Included

Included

Included

App Engagement
18 months
3 months
1 month
1 month
Website Engagement
Page Views
Page Views
Site Views
Site Views
Design features
Design

Included

Included

Included

Included

Pre-built
Pre-built
Pre-built
Basic

Included

Included

Not included

Not included

Included

Included

Included

Not included

Publish Designs from Mailchimp

Included

Included

Included

Included

Download Designs

Included

Included

Not included

Not included

Marketing Channels features
Marketing Channels

Included

Included

Included

Included

Email Scheduling

Included

Included

Included

Not included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Social Post Scheduling

Included

Included

Not included

Not included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Not included

Not included

Included

Included

Included

Included

Automations features
Automations
Multi-step
Multi-step
Single-step
Single-step
Customer Journeys

Included

Included

Included

Free preview
Multiple Starting Points

Included

Included

Not included

Not included

Branching Points

Included

Included

Not included

Not included

Pre-Built Journeys

Included

Included

Free preview
Free preview
Insights & Optimization Features
Insights & Optimization
Reporting

Included

Included

Included

Included

Included

Not included

Not included

Not included

Testing

Included

Included

Included

Not included

Included

Not included

Not included

Not included

Campaign Insights

Included

Included

Included

Included

Next Best Action

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Not included

Not included

Included

Included

Not included

Not included

Included

Included

Not included

Not included

Integrations

Included

Included

Included

Included

Support features
Support

Included

Included

Included

Included

Included

Included

Included

First 30 days

Included

Included

Included

Not included

Included

Not included

Not included

Not included

Available Add-ons Feature Table
Available Add-ons
Prices vary
Prices vary
Prices vary
$8/month
$8/month
$8/month
Prices vary
Prices vary
Prices vary
Plus Free Website & Commerce Features Table
Plus Free Website & Commerce Features
Build and Publish a Website

Included

Included

Included

Included

Unlimited Pages

Included

Included

Included

Included

Unlimited Bandwidth

Included

Included

Included

Included

Included

Included

Included

Included

SSL Certificate

Included

Included

Included

Included

Site Visit Analytics

Included

Included

Included

Included

Unlimited Products

Included

Included

Included

Included

Shopping Cart

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Included

Sales Reporting

Included

Included

Included

Included

1:1 Appointments

Included

Included

Included

Included

Custom Service Page

Included

Included

Included

Automated Notification Emails

Included

Included

Included

Free Mailchimp Domain

Included

Included

Included

Included

Buy a Custom Domain

Included

Included

Included

Included