Skip to main content
Back to plans

What’s in each plan?

Table that shows the cost of Mailchimp's four pricing plans and the top features available in each: the free plan, the Essentials plan starting at $13 a month, the Standard plan starting at $20 a month, and the Premium plan starting at $350 a month.

Best value

Best value



Best value

Best value



Best value

Best value



Best value

Best value




For experienced marketers who want to scale and save time with advanced automation features and more data-powered tools.

Email & automations

Email templates, and tools for more sophisticated campaigns.

Audience features

More contacts, and more ways to personalize based on what you know about them.

Marketing platform

Multichannel tools to promote and grow your brand and find new leads, all from one place.

Also included in Standard

  • Customer Journey Builder

    Design and automate customer journeys based on how they interact with your business.

    About customer journeys
  • 250+ App integrations

    Connect your favorite apps and web services to save time and do more with your marketing.

    See the list
  • Creative Assistant

    Get beautiful, on-brand designs made for you with the power of artificial intelligence.

    About Creative Assistant
  • Marketing calendar

    Stay organized and productive with one clear view into all your campaigns.

    About the marketing calendar
  • Mobile app

    Manage your account, add contacts, and send campaigns from anywhere.

    Download the app
  • 24/7 support

    Award-winning email and chat support, plus our Knowledge Base and Marketing Glossary.

    About support


  • The free trial of Standard or Essentials lasts for 1 month. Mailchimp plans are billed monthly on the same day of the month. For example, if you start your trial on August 29, your trial would end on September 29.

  • Yes! You can upgrade or downgrade at any time during your trial. If you upgrade to Premium, you’ll just pay the difference in price between the two plans for the remaining days of your free trial. Downgrades to your monthly plan go into effect at the end of the monthly billing period. You won't receive a refund for previously billed charges, but you’ll retain access to those features until the end of the billing period.

  • If you cancel your subscription during the free trial, you won't be charged for any services. You can pause your subscription or delete your Mailchimp account at any time using the Settings tab in Account & Billing.

  • Mailchimp will send you reminders with upcoming billing estimates before your trial ends. When the free trial ends, you’ll be charged the then-current monthly fee for the plan you selected.

  • SMS marketing is available to Mailchimp users in the United States with a paid marketing plan, and credit packages start at $20/mo. After you agree to the terms, submit an SMS Marketing application, and get approved, you can purchase SMS credits from the SMS overview page, the SMS settings page, the SMS editor, or through an email link sent to the primary email address associated with your Mailchimp account.

  • Credits are purchased in blocks as an add-on to a paid monthly marketing plan. Credit blocks are automatically re-purchased each month on the account billing date. Unused credits will expire each month and do not roll over. You can add credits as your subscribed SMS audience grows or your sending frequency increases. You can also make a one-time purchase in the middle of a billing cycle if you run out of credits early and want to refill them before your credits renew.

  • Yes. If you send emails infrequently and prefer to pay as you go, you can buy email credits as an alternative to a monthly plan.

  • You can switch to a new plan at any time by going to the Billing page in your account. Select the plan you’d like to switch to and immediately start using new features.

  • We accept all major credit cards, PayPal, and (in select countries) direct debit. We also support transactions in a range of currencies.

  • Mailchimp will automatically bill you for your overages. As long as you pay for your overages on time, we will not stop your campaigns or pause your account.

  • We do indeed. If you have more than 200,000 contacts, we have a high-volume plan that can meet your needs.