What’s inside:

A comprehensive field guide to email marketing. Topics include:

  • Creating an email marketing plan
  • How HTML email works
  • Designing and coding
  • Avoiding spam filters
  • Testing your email designs
  • Measuring performance

You don’t have to be a professional web designer to create and send HTML email. In this guide, we’ll explain the basics of HTML email and run through the tips and best practices you’ll need to consider as you develop your own email marketing plan.


Before you start designing, writing, and sending campaigns, you should define your audience. Once you get a grasp on the people who will be reading your emails, it will be much easier to decide what to say to them.