Compare Marketing plans
| PLAN |
PremiumScale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams. |
StandardData-driven automation and optimization tools for businesses that want to grow faster. |
EssentialsGreat for email-only senders who want around-the-clock support. |
FreeAll the multichannel tools you need to build your business and grow your audience. |
|---|---|---|---|---|
| PRICING |
Starts at $350 per month for {contacts} contacts *Overages apply if contact or email send limit is exceeded. Learn more |
Starts at $20 per month for {contacts} contacts |
Starts at $13 per month for {contacts} contacts |
Starts at $0 per month for {contacts} contacts *Sending will be paused if contact or email send limit is exceeded. Learn more |
| Contacts & Tiering | ||||
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PLAN DETAILS
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Seats
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Unlimited
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5 seats
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3 seats
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1 seat
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User Roles
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Owner, Admin, Author, Manager, & Viewer
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Owner, Admin, Author, & Viewer
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Owner & Admin
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Owner
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PLAN LIMITS
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Maximum Contact Count
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Contact us for a custom plan
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Up to 100,000 contacts with our $800/mo tier
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Up to 50,000 contacts with our $385/mo tier
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Up to 500 contacts
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Maximum Monthly Email Sends
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Monthly email sends: 15X plan’s contact limit.
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Monthly email sends: 12x plan’s contact limit.
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Monthly email sends: 10x plan’s contact limit.
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Monthly email send limit is 1,000 sends (daily limit of 500).
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| Audience | ||||
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Marketing CRM
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Audiences
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Unlimited audiences
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5 audiences Included
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3 audiences Included
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1 audience included
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Advanced
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Advanced
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Basic
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Basic
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Included |
Included |
Included |
Included |
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Included |
Included |
Included |
Included |
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Included |
Included |
Included |
Included |
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Included |
Included |
Included |
Included |
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Audience Insights
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Included |
Included |
Included |
Included |
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Included |
Included |
Included |
Included |
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Included |
Included |
Not included |
Not included |
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Included |
Included |
Not included |
Not included |
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Included |
Included |
Not included |
Not included |
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Campaign Engagement
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Included |
Included |
Included |
Included |
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Purchase Behavior
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Included |
Included |
Included |
Included |
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App Engagement
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18 months
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3 months
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1 month
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1 month
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Website Engagement
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Page Views
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Page Views
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Site Views
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Site Views
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| Design | ||||
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Included |
Included |
Included |
Included |
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Pre-built
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Pre-built
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Pre-built
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Basic
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Included |
Included |
Not included |
Not included |
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Included |
Included |
Included |
Not included |
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Creative Assistant: Publish Designs from Mailchimp
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Included |
Included |
Included |
Included |
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Creative Assistant: Download Designs
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Included |
Included |
Not included |
Not included |
| Marketing Channels | ||||
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Included |
Included |
Included |
Included |
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Email Scheduling
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Included |
Included |
Included |
Not included |
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Included |
Included |
Included |
Included |
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Included |
Included |
Included |
Included |
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Social Post Scheduling
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Included |
Included |
Not included |
Not included |
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Included |
Included |
Not included |
Not included |
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Included |
Included |
Included |
Included |
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Included |
Included |
Not included |
Not included |
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Included |
Included |
Not included |
Not included |
| Automations | ||||
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Multi-step
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Multi-step
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Single-step
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Single-step
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Customer Journeys
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Included |
Included |
Included |
Free preview
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Multiple Starting Points
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Included |
Included |
Not included |
Not included |
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Branching Points
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Included |
Included |
Not included |
Not included |
| SMS & MMS Marketing Add-on | ||||
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Included |
Included |
Included |
Not included |
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Included |
Included |
Not included |
Not included |
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Included |
Included |
Not included |
Not included |
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Included |
Included |
Included |
Not included |
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Included |
Included |
Included |
Not included |
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Included |
Included |
Not included |
Not included |
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Included |
Included |
Included |
Not included |
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Text-to-join and Tap-to-text
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Included |
Included |
Included |
Not included |
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Included |
Included |
Included |
Not included |
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Included |
Included |
Included |
Not included |
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Included |
Included with 5000+ Credits
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Included with 5000+ Credits
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Not included |
| Insights & Optimization | ||||
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Reporting
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Included |
Included |
Included |
Included |
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Included |
Included |
Not included |
Not included |
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Included |
Included |
Not included |
Not included |
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Included |
Included |
Not included |
Not included |
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Testing
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Included |
Included |
Included |
Not included |
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Included |
Included |
Not included |
Not included |
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Campaign Insights
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Included |
Included |
Included |
Included |
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Next Best Action
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Included |
Included |
Included |
Included |
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Included |
Included |
Included |
Included |
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Included |
Included |
Not included |
Not included |
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Included |
Included |
Not included |
Not included |
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Included |
Included |
Not included |
Not included |
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Included |
Included |
Not included |
Not included |
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Integrations
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Included |
Included |
Included |
Included |
| Support | ||||
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Included |
Included |
Included |
Included |
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Included |
Included |
Included |
First 30 days
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Included |
Included |
Included |
Not included |
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4 Sessions
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1 Session
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Not included |
Not included |
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Included |
Not included |
Not included |
Not included |
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Contact Sales
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Not included |
Not included |
Not included |
| Available Add-ons | ||||
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Prices vary
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Prices vary
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Demo only
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Demo only
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| Plus Free Website Features | ||||
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Build and Publish a Website
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Included |
Included |
Included |
Included |
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Unlimited Pages
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Included |
Included |
Included |
Included |
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Unlimited Bandwidth
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Included |
Included |
Included |
Included |
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Included |
Included |
Included |
Included |
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SSL Certificate
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Included |
Included |
Included |
Included |
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Site Visit Analytics
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Included |
Included |
Included |
Included |
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Free Mailchimp Domain
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Included |
Included |
Included |
Included |
FAQs
-
The free trial of Standard or Essentials lasts for 1 month. Mailchimp plans are billed monthly on the same day of the month. For example, if you start your trial on August 29, your trial would end on September 29.
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Yes! You can upgrade or downgrade at any time during your trial. If you upgrade to Premium, you’ll just pay the difference in price between the two plans for the remaining days of your free trial. Downgrades to your monthly plan go into effect at the end of the monthly billing period. You won't receive a refund for previously billed charges, but you’ll retain access to those features until the end of the billing period.
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If you cancel your subscription during the free trial, you won't be charged for any services. You can pause your subscription or delete your Mailchimp account at any time using the Settings tab in Account & Billing.
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Mailchimp will send you reminders with upcoming billing estimates before your trial ends. When the free trial ends, you’ll be charged the then-current monthly fee for the plan you selected.
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SMS marketing is available to Mailchimp users in select markets with a paid marketing plan. After you agree to the terms, submit an SMS Marketing application, and get approved, you can purchase SMS credits from the SMS overview page, the SMS settings page, the SMS editor, or through an email link sent to the primary email address associated with your Mailchimp account.
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Credits are purchased in blocks as an add-on to a paid monthly marketing plan. Credit blocks are automatically re-purchased each month on the account billing date. Unused credits will expire each month and do not roll over. You can add credits as your subscribed SMS audience grows or your sending frequency increases. You can also make a one-time purchase in the middle of a billing cycle if you run out of credits early and want to refill them before your credits renew.
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Yes. If you send emails infrequently and prefer to pay as you go, you can buy email credits as an alternative to a monthly plan.
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You can switch to a new plan at any time by going to the Billing page in your account. Select the plan you’d like to switch to and immediately start using new features.
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We accept all major credit cards, PayPal, and (in select countries) direct debit. We also support transactions in a range of currencies.
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After your Free Trial, if you hit your contact or sending limit, Mailchimp will automatically bill you for your overages. As long as you pay for your overages on time, we will not stop your campaigns or pause your account. In addition, if your audience size grows to (or email sends reach) the point where it would be more cost effective for you to be in a different contact tier during your Free Trial, Mailchimp may upgrade your contact tier so you are in a more economical tier when billing begins.
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We do indeed. If you have more than 200,000 contacts, we have a high-volume plan that can meet your needs.
*Disclaimers
- #1 AI-powered email marketing platform: Based on December 2023 publicly available data on number of customers of competitors that also advertise using AI to enhance their email marketing and automation products and services.
- #1 email marketing and automation platform: Mailchimp is the #1 email marketing and automation platform based on December 2023 publicly available data on competitors' number of customers.
- 24X ROI Standard Plan: Based on all e-commerce revenue attributable to Standard plan users’ Mailchimp campaigns from April 2023 to April 2024.
- SMS Marketing: SMS is available as an add-on to US, UK, Canada, or Australia paid plans only. Application and agreement to terms is required before purchasing credits. Messages can only be delivered to contacts in the country selected. Australia messaging available only for contacts with +61 country code. SMS credits are added to your account after purchase and approval. Credits are issued monthly and unused credits expire and do not roll over. MMS only available for Standard and Premium plans sending to US or Canada contacts. Pricing varies. See terms for details.
- Intuit Assist: Intuit Assist functionality (beta) is available to certain users with Premium, Standard and Legacy plans in select countries in English only. Access to Intuit Assist is available at no additional cost at this time. Pricing, terms, conditions, special features and service options are subject to change without notice. Availability of features and functionality varies by plan type. Features may be broadly available soon but represents no obligation and should not be relied on in making a purchasing decision. For details, please view Mailchimp’s various plans and pricing.
- Personalized onboarding: Onboarding services differ per plan and are available for new or upgraded users with a Standard or Premium plan for the first 90 days after account creation or upgrade. Onboarding services are currently offered in English, Spanish and Portuguese for Premium plans, and in English for Standard plans.
- Premium Migration Services: Premium Migration Services are available for certain new to Mailchimp Premium plan account holders in select countries that contact Sales to sign up for Mailchimp and discuss migration needs. Services available for the first 30 days after account creation. Eligibility and agreement to terms is required. See terms for details.
- Customer Success Management: Customer Success is included with select custom plans that spend at least $299 per month with Mailchimp, All calls with the Mailchimp customer success team are currently only available in English. Translation into select languages upon request.
- Phone support: All calls with the Mailchimp support team are currently only available in English.
- Custom Premium pricing: For users with more than 250,000 contacts, several plan options are available to align monthly email limits to your marketing needs. Please contact sales for further details and pricing.
- Up to 7x more orders: Up to 7x more orders with Customer Journey Builder automations generated through users' connected stores versus when they used bulk emails for Jan 1 2022 - Jul 1 2023 period. Features and functionality of CJB varies by plan.
- Up to 141% more revenue: Up to 141% more revenue for users' connected stores using predictive segmented emails versus non-predictive segmented emails for Jan 1 2022–Jul 1 2023 period. Standard and Premium plans only.
- 58% Higher Click Rate: Based on US users who sent both email and SMS campaigns compared to users who sent only email campaigns from 8/1/23 to 5/14/24.
- 16x SMS ROI: Based on U.S. SMS users’ e-commerce revenue attributable to SMS campaigns within 90 days of launch during September 2023 through April 2024.
- Availability of features and functionality varies by plan type. For details, view plans and pricing.