About Mailchimp's Email Builders

Mailchimp has 2 email builders to help you create and design your emails: the new builder and the classic builder. Both share core functionality, though they differ slightly in look, use, and capability.

In this article, you’ll learn about the differences between Mailchimp’s new builder and classic builder, and find resources for both.

About the builders

When you create an email or email template with Mailchimp, you’ll design it with the new builder or the classic builder. Both builders provide everything you need to create beautiful marketing emails for your audience, including drag-and-drop content blocks in custom or pre-built templates.

The new builder is our updated designer with a refined interface that lets you undo/redo your edits to your draft. Integrate third-party platforms with the Apps content block to pull in content from those integrations, use the Content Optimizer for guidance on your marketing content, add a Survey content block to collect feedback from your customers, and much more. To learn how to use the new builder, check out Design an Email with the New Builder.

The classic builder is the only builder that can be used to custom code an email template or include an RSS feed in your email. To learn how to use the classic builder, check out Design an Email with the Classic Builder.

For more resources on both email builders, check out these articles.

Create a Regular Email Campaign Create an Email Template
Save and Use an Email Template
Replicate a Template Add or Remove Referral Badge

Content block types

Content blocks are what you use to build and design your email marketing. While many content block types are available in both builders,there are some content blocks that are exclusive to one or the other.

These are the content block types available in each builder.

Type	New Builder	Classic Builder
Text	Use Paragraph Content Blocks in the New Builder Use Heading Content Blocks in the New Builder Use Layout Content Blocks in the New Builder	Use Text Content Blocks in the Classic Builder Use Boxed Text Content Blocks in the Classic Builder
Image	Use Image Content Blocks in the New Builder Use Layout Content Blocks in the New Builder	Use Image Content Block in the Classic Builders Use Image Group Content Blocks in the Classic Builder Use Image Card Content Blocks in the Classic Builder Use Image + Text Content Blocks in the Classic Builder
Video	Use Video Content Blocks in the New Builder	Use Video Content Blocks in the Classic Builder
Product/Commerce	Use Product Content Blocks in the New Builder Use Product Recommendation Content Blocks in the New Builder Use Review Product Content Blocks in the New Builder	Use Product Content Blocks in the Classic Builder Use Product Recommendation Content Blocks in the Classic Builder Use Promo Code Content Blocks in the Classic Builder
Button	Use Button Content Blocks in the New Builder	Use Button Content Blocks in the Classic Builder
Social	Use Social Content Blocks in the New Builder	Use Social Follow Content Blocks in the Classic Builder
Survey	Use Survey Content Blocks in the New Builder
Apps	About Apps Content Blocks in the New Builder
RSS		Use RSS Header Content Blocks in the Classic Builder Use RSS Items Content Blocks in the Classic Builder
Share		Use Share Content Blocks in the Classic Builder
Code	Use Code Content Blocks in the New Builder	Use Code Content Blocks in the Classic Builder
Logo	Use Logo Content Blocks in the New Builder	Set a Default Logo
Footer	Use Footer Content Blocks in the New Builder	Use Footer Content Blocks in the Classic Builder
Organization	Use Divider Content Blocks in the New Builder Use Spacer Content Blocks in the New Builder	Use Divider Content Blocks in the Classic Builder