Skip to main content
Back to plans

Compare Marketing plans

Customize plans & offers

Request a demo

Not sure how to choose?

We’ve got your back. Answer a few quick questions and we can make a personalized recommendation for you.

We’ve got your back. Answer a few quick questions and we can make a personalized recommendation for you.

Find my plan
Key Plan Features
Monthly Email Sends
15X contacts
12X contacts
10X contacts
Max of 500/mo or 250/day
SMS Marketing
SMS and MMS add-on
SMS and MMS add-on
SMS add-on
Not included
Marketing Automation Flows
Up to 200 flows
Up to 200 flows
Up to 4 flow steps
Not included
Generative AI Features
No additional cost add-on
No additional cost add-on
Not included
Not included
Premium Migration Services
Contact Sales
Not included
Not included
Not included
Admin
Users
Unlimited
5 Seats
3 Seats
1 Seat
Audiences
Unlimited
5 Audiences
3 Audiences
1 Audience
Maximum Contact Count
Contact us for a custom plan
Up to 100,000 contacts with our $800/mo tier
Up to 50,000 contacts with our $385/mo tier
Up to 250 contacts
Role-based Access
5 Roles
4 Roles
2 Roles
Not included
Services & Support
Customer Support
Phone & Priority Support
24/7 Email & Chat Support
24/7 Email & Chat Support
Email support for first 30 days
Included
Included
Included
Included
300+ Integrations
Included
Included
Included
Included
Customer Success Management
Included
Included with 30k contacts +
Included with 30k contacts +
Not included
Personalized Onboarding
4 Sessions
1 Session
Not included
Not included
Premium Migration Services
Contact Sales
Not included
Not included
Not included
Email Marketing & Design
Included
Included
Included
Included
Forms & Landing Pages
Included
Included
Included
Included
Included
Included
Included
Included
Pre-built Email Templates
Included
Included
Included
Limited
Remove Mailchimp Branding
Included
Included
Included
Not included
Email Scheduling
Included
Included
Included
Not included
Custom-coded Templates
Create and Send
Create and Send
Create and Send until 12/31/2025
Create and Send until 12/31/2025
Dynamic Content
Included
Included
Not included
Not included
Reporting & Analytics
Reporting Tools
Included
Included
Limited
Limited
Included
Included
Included
Included
Next Best Action
Included
Included
Included
Included
Included
Included
Included
Included
Included
Included
Included
Included
A/B Testing
Included
Included
Included
Not included
Included
Included
Not included
Not included
Included
Included
Not included
Not included
Dynamic Content
Included
Included
Not included
Not included
Included
Included
Not included
Not included
Send Time Optimization
Included
Included
Not included
Not included
Multivariate Testing
Included
Included
Not included
Not included
Comparative Reporting
Included
Included
Not included
Not included
Audience Management
Included
Included
Included
Included
Included
Included
Included
Included
Included
Included
Included
Included
Included
Included
Included
Included
Included
Included
Included
Included
Included
Included
Included
Included
Campaign Engagement
Included
Included
Included
Included
Purchase Behavior
Included
Included
Included
Included
App Engagement
18 months
3 months
1 month
1 month
Website Engagement
Page Views
Page Views
Site Views
Site Views
Advanced
Advanced
Basic
Basic
Predictive Segmentation
Included
Included
Not included
Not included
Advanced Segmentation
Included
Included
Not included
Not included
Behavioral Targeting
Included
Included
Not included
Not included
Included
Included
Not included
Not included
Included
Included
Not included
Not included
Marketing Channels
Included
Included
Included
Included
Included
Included
Included
Included
Included
Included
Included
Included
Social Post Scheduling
Included
Included
Not included
Not included
Included
Included
Not included
Not included
Included
Included
Not included
Not included
Included
Included
Not included
Not included
Automations
Included
Included
Included
Free preview
Multiple Starting Points
Included
Included
Not included
Not included
Branching Points
Included
Included
Not included
Not included
SMS & MMS Marketing Add-On
SMS Marketing
Included
Included
Included
Not included
Included
Included
Included
Not included
Included
Included
Included
Not included
Included
Included
Included
Not included
Text-to-join and Tap-to-text
Included
Included
Included
Not included
Included
Included
Included
Not included
Auto-Vetting
Included
Included
Included
Not included
Standard Vetting (Extra Sending Speed)
Included
Included with 5000+ Credits
Included with 5000+ Credits
Not included
MMS Marketing
Included
Included
Not included
Not included
Included
Included
Included
Not included
Real-time Engagement & Revenue Reporting
Included
Included
Not included
Not included
Available Add-Ons
Prices vary
Prices vary
Demo only
Demo only
Free Website Features
Build and Publish a Website
Included
Included
Included
Included
Unlimited Pages
Included
Included
Included
Included
Unlimited Bandwidth
Included
Included
Included
Included
Included
Included
Included
Included
SSL Certificate
Included
Included
Included
Included
Site Visit Analytics
Included
Included
Included
Included
Free Mailchimp Domain
Included
Included
Included
Included
About Premium About Standard About Essentials About Free

FAQs

  • The free trial of Standard or Essentials lasts for 14 days. For example, if you start your trial on August 29, your trial would end on September 12.

  • Yes! You can upgrade or downgrade at any time during your trial. If you upgrade to Premium, you’ll just pay the difference in price between the two plans for the remaining days of your free trial. Downgrades to your monthly plan go into effect at the end of the monthly billing period. You won't receive a refund for previously billed charges, but you’ll retain access to those features until the end of the billing period.

  • If you cancel your subscription during the free trial, you won't be charged for any services. You can pause your subscription or delete your Mailchimp account at any time using the Settings tab in Account & Billing.

  • Mailchimp will send you reminders with upcoming billing estimates before your trial ends. When the free trial ends, you’ll be charged the then-current monthly fee for the plan you selected.

  • SMS marketing is available to Mailchimp users in select markets with a paid marketing plan. After you agree to the terms, submit an SMS Marketing application, and get approved, you can purchase SMS credits from the SMS overview page, the SMS settings page, the SMS editor, or through an email link sent to the primary email address associated with your Mailchimp account.

    Learn more about SMS marketing

  • Credits are purchased in blocks as an add-on to a paid monthly marketing plan. Credit blocks are automatically re-purchased each month on the account billing date. Unused credits will expire each month and do not roll over. You can add credits as your subscribed SMS audience grows or your sending frequency increases. You can also make a one-time purchase in the middle of a billing cycle if you run out of credits early and want to refill them before your credits renew.

    Learn more about SMS marketing credits

  • Yes. If you send emails infrequently and prefer to pay as you go, you can buy email credits as an alternative to a monthly plan.

    See how it works

  • You can switch to a new plan at any time by going to the Billing page in your account. Select the plan you’d like to switch to and immediately start using new features.

  • We accept all major credit cards, PayPal, and (in select countries) direct debit. We also support transactions in a range of currencies.

  • After your Free Trial, if you hit your contact or sending limit, Mailchimp will automatically bill you for your overages. As long as you pay for your overages on time, we will not stop your campaigns or pause your account. In addition, if your audience size grows to (or email sends reach) the point where it would be more cost effective for you to be in a different contact tier during your Free Trial, Mailchimp may upgrade your contact tier so you are in a more economical tier when billing begins.

  • We do indeed. If you have more than 200,000 contacts, we have a high-volume plan that can meet your needs.

    Contact us for pricing

*Disclaimers

  1. #1 email marketing and automation platform: Mailchimp is the #1 email marketing and automation platform based on December 2023 publicly available data on competitors' number of customers.
  2. 24X ROI Standard Plan: Based on all e-commerce revenue attributable to Standard plan users’ Mailchimp campaigns from April 2023 to April 2024.
  3. SMS Marketing: SMS is available as an add-on to paid plans in select countries. Application and agreement to terms is required before purchasing credits. Messages can only be delivered to contacts in the country selected. Australia messaging available only for contacts with +61 country code. SMS credits are added to your account after purchase and approval. Credits are issued monthly and unused credits expire and do not roll over. MMS only available for Standard and Premium plans sending to US and Canada contacts. Pricing varies. Click here for details.
  4. Intuit Assist: Intuit Assist functionality (beta) is available to certain users with Premium, Standard and Legacy plans in select countries in English only. Access to Intuit Assist is available at no additional cost at this time. Pricing, terms, conditions, special features and service options are subject to change without notice. Availability of features and functionality varies by plan type. Features may be broadly available soon but represents no obligation and should not be relied on in making a purchasing decision. For details, please view Mailchimp’s various plans and pricing.
  5. Personalized onboarding: Onboarding services differ per plan and are available for new or upgraded users with a Standard or Premium plan for the first 90 days after account creation or upgrade. Onboarding services are currently offered in English, Spanish and Portuguese for Premium plans, and in English for Standard plans.
  6. Premium Migration Services: Premium Migration Services are available for certain new to Mailchimp Premium plan account holders in select countries that contact Sales to sign up for Mailchimp and discuss migration needs. Services available for the first 30 days after account creation. Eligibility and agreement to terms is required. See terms for details.
  7. Customer Success Management: Customer Success is included with select custom plans that spend at least $299 per month with Mailchimp, All calls with the Mailchimp customer success team are currently only available in English. Translation into select languages upon request.
  8. Phone support: All calls with the Mailchimp support team are currently only available in English.
  9. Custom Premium pricing: For users with more than 250,000 contacts, several plan options are available to align monthly email limits to your marketing needs. Please contact sales for further details and pricing.
  10. Premium Free Trial: For qualified new customers, a 1-month free trial of the Premium plan is available. Please contact sales for further details.
  11. Annual Plans: For Premium and Standard 10,000+ contact plans, annual plans are available. Contact sales to learn about pricing and eligibility.
  12. Up to 7x more orders: Up to 7x more orders with marketing automation flows automations generated through users' connected stores versus when they used bulk emails for Jan 1 2022 - Jul 1 2023 period. Features and functionality of Flows varies by plan.
  13. Up to 141% more revenue: Up to 141% more revenue for users' connected stores using predictive segmented emails versus non-predictive segmented emails for Jan 1 2022–Jul 1 2023 period. Standard and Premium plans only.
  14. 58% Higher Click Rate: Based on US users who sent both email and SMS campaigns compared to users who sent only email campaigns from 8/1/23 to 5/14/24.
  15. 16x SMS ROI: Based on U.S. SMS users’ e-commerce revenue attributable to SMS campaigns within 90 days of launch during September 2023 through April 2024.
  16. Popup forms (beta): Very limited availability to new and existing Mailchimp users and on web browsers only. Features may be more broadly available soon, but represents no obligation and should not be relied on in making a purchasing decision. Availability of features and functionality varies by plan type. For details, view plans and pricing.
  17. 2x More Revenue with Predictive Segments: Standard and Premium users saw 2x more revenue (266%) on average for their connected ecommerce stores using predictive segmented emails versus non-predictive segmented emails for Jan 2023 - Dec 2024 period. Predictive segments available on Standard or Premium plans only.
  18. #1 AI-powered email marketing platform: Based on May 2025 publicly available data on number of customers of competitors that also advertise using AI to enhance their email marketing and automation products and services.
  19. 8x orders: Based on orders generated from bulk emails of paid plan users across all available geographics from January 2023 - January 2025. Customer Journey Builder (CJB) was rebranded to Marketing Automation Flows (MAF) effective as of June 2025. Any references to “Automation Flows” refers to the same features previously available under CJB. Features and functionality vary by plan type. For details, view Mailchimp’s various plans and pricing.
  20. 9x revenue: Based on total revenue generated from bulk emails by users’ of Marketing Automation Flows from January 2023 - January 2025. Customer Journey Builder (CJB) was rebranded to Marketing Automation Flows (MAF) effective as of June 2025. Any references to “Automation Flows” refers to the same features previously available under CJB. Features and functionality vary by plan type. For details, view Mailchimp’s various plans and pricing.
  21. Availability of features and functionality varies by plan type. For details, view plans and pricing.