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Email content

Learn how to use content blocks to customize your emails.

Technical Support

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About Mailchimp's Email Builders

Mailchimp has two email builders to help you create and design your emails: the new builder and the classic builder. Both share core functionality, though they differ slightly in look, use, and capability.


Classic builder

Use Boxed Text Content Blocks in the Legacy Builder
Use Button Content Blocks in the Legacy Builder
Use Code Content Blocks in the Legacy Builder
Use Discount Code Content Blocks in the Legacy Builder
Use Divider Content Blocks in the Legacy Builder
Use Footer Content Blocks in the Legacy Builder
Use Image + Text Content Blocks in the Legacy Builder
Use Image Card Content Blocks in the Legacy Builder
Use Image Content Blocks in the Legacy Builder
Use Image Group Content Blocks in the Legacy Builder
Use Product Content Blocks in the Legacy Builder
Use Product Recommendation Content Blocks in the Legacy Builder
Use RSS Header Content Blocks in the Legacy Builder
Use RSS Items Content Blocks in the Legacy Builder
Use Share Content Blocks in the Legacy Builder
Use Social Follow Content Blocks in the Legacy Builder
Use Text Content Blocks in the Legacy Builder
Use Video Content Blocks in the Legacy Builder

Create content

About Dynamic Content
About Preview Text
About Purchase History Product Recommendations
About the Content Optimizer
Accessibility in Email Marketing
Add an Email Campaign Archive to Your Website
Best Practices for Email Subject Lines
Best Practices for Mailchimp Emails
Collaborate on Emails
Edit the Permission Reminder
Edit Your Email's Subject Line, Preview Text, From Name, or From Email Address
Gmail is clipping my email
Image Recommendations for Content Blocks
Promote a Product with New Product Announcements
Replicate a Campaign
Resolve the Default Content Alert
Translate Content in an Email
Use Email Beamer to Create an Email
Use Repeatable or Variable Content Blocks
Use the Content Studio

Links & embeds

Add a Link in an Email
Add a Link to an Image
Add a Simple Poll or Survey to Your Email
Add an Audio Link to an Email
Add an Update Your Preferences Link
Add Video to an Email
Edit Email URLs
Send a File to New Subscribers
Share Files with Contacts
Troubleshoot Broken Links
Use Surveys in Mailchimp
Using Ads in Email Marketing Campaigns

New builder

About the Apps Content Block in the New Builder
Use Button Content Blocks in the New Builder
Use Code Content Blocks in the New Builder
Use Divider Content Blocks in the New Builder
Use Email Content Generator in the New Builder
Use Footer Content Blocks in the New Builder
Use Heading Content Blocks in the New Builder
Use Image Content Blocks in the New Builder
Use Layouts in the New Builder
Use Logo Content Blocks in the New Builder
Use Paragraph Content Blocks in the New Builder
Use Product Content Blocks in the New Builder
Use Product Recommendation Content Blocks in the New Builder
Use Review Product Content Blocks in the New Builder
Use Social Content Blocks in the New Builder
Use Spacer Content Blocks in the New Builder
Use Survey Content Blocks in the New Builder
Use Video Content Blocks in the New Builder

Test content

About A/B Tests
About Multivariate Tests
Create a Multivariate Test
Create an A/B Test
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