Mailchimp for Shopware 6 adds your customers and their order information to your Mailchimp account. Use Shopware purchase data to send targeted campaigns, generate personalized product recommendations, track and measure campaign ROI, and more.
In this article, you'll learn how to connect and use Mailchimp for Shopware 6.
Before you start
Here are some things to know before you start this process.
The Shopware integration works with versions of Shopware 6.
Shopware customers sync to your Mailchimp account as non-subscribed contacts.
With the Shopware 6 integration, you can sync multiple Shopware sales channels to a single or to multiple Mailchimp audiences.
The Shopware 6 integration now supports syncing promo codes into Mailchimp. Only fixed promo codes (Absolute or Percentage types) are currently supported. Promo codes are synced once per day.
The time it takes to sync will depend on the number of customers, products, orders in your store.
Pop-up forms are not supported by the Shopware integration at this time.
How it works
When you connect your Shopware 6 store to Mailchimp, we’ll add each of your Shopware customer email addresses and orders to your Mailchimp account. Orders will be stored in contact profiles and campaign reports.
You'll collect more contacts as more people purchase from you, and future orders will sync automatically.
Connect Shopware 6
To connect the Shopware 6 integration, follow these steps.
In Mailchimp, navigate to the Shopware integration page and click Connect Shopware 6.
On the Shopware store page, click Add to shopping cart.
Click Proceed to checkout.
If you are not already logged into your Shopware account, you’ll do that, and then review the order, accept the Terms and Conditions, and click Send order.
Once the order is complete, open your Shopware 6 shop dashboard, click Extensions, and then choose My extensions.
Find the Mailchimp for Shopware 6 entry, and click Install app.
On the pop-up modal, review the permissions you’ll be granting the Mailchimp for Shopware 6 app and click Accept and install.
Click Open app.
Enter your Mailchimp account details and click Log In.
Review the authorization details and click Allow.
Select the Shopware 6 sales channel and Mailchimp audience you want to connect.
Choose how to synchronize your customers and click Create Connection With The Settings.
That’s it! Your sales channel will begin to sync to your Mailchimp audience.
View site details
In your Mailchimp account, you can visit the Integrations page to view the site details for your store, quickly see the status of the integration, or add and manage e-commerce tools.
Here you'll be able to view your synced audience, or add and monitor e-commerce automations that use data from your connected Shopware store.
Once you’ve connected your Shopware 6 store to a Mailchimp audience, check out the following articles for more information about working with Mailchimp audiences and campaigns.